Podcast: How museums can use interactive virtual tours to engage with the public and increase donations
- Global and Strategic Marketing Research Centre
Due to the COVID-19 pandemic, museums have had to close their doors to the public during lockdown. Dr Aulona Ulqinaku (University of Leeds) and Anastasia Nanni (Bocconi University) have conducted research that shows that museums could use interactive virtual tours to engage with technology-minded people and increase their willingness to donate to the museum.
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This podcast episode was recorded remotely in July 2020. If you would like to get in touch regarding this podcast, please contact firstname.lastname@example.org. Alternatively, you get in touch with Aulona on Twitter (@aulona_ulqinaku) or LinkedIn, and also Anastasia on Twitter (@ania1818) and LinkedIn.
A transcript of this episode is available.
Read the journal article: Mortality threats and technology effects on tourism
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