Video: Big Data and the reimagining of the car
- Centre for Operations and Supply Chain Research
In this short video, he discusses how the idea of connected cars (cars that connect and ‘communicate’ with other devices, services and infrastructures) are gaining popularity.
Dr Graham details how the connected car represents a major disruption to the industry’s business model, affecting both the driver experience (through integrated product services) and the business sector (through mobility services, offering alternative modes of transportation from traditional private car ownership.)
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