Video: Big Data and the reimagining of the car

By Dr Gary Graham

Dr Gary Graham’s research focuses on the impact of the internet and digital technologies on supply chains, logistics and distribution operations, and as part of this, is focussing on the role of big data in the reimagining of the car.

In this short video, he discusses how the idea of connected cars (cars that connect and ‘communicate’ with other devices, services and infrastructures) are gaining popularity.

Dr Graham details how the connected car represents a major disruption to the industry’s business model, affecting both the driver experience (through integrated product services) and the business sector (through mobility services, offering alternative modes of transportation from traditional private car ownership.) 

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