Lack of trust in public figures linked to COVID vaccine hesitancy says new research

A lack of trust in public sector officials has played a key role in low uptake of COVID-19 vaccinations amongst groups termed "high risk," according to new research.

A study from the Universities of Leeds and Birmingham shows that vaccine hesitancy was greatest among people from lower socio-economic and ethnic minority backgrounds. The researchers recommend a review of public health messaging, with a focus on tailoring health promotion advice to these groups and greater effort placed in improving trust in public sector officials and in the Government.

The research showed that during the period immediately prior to the UK’s COVID vaccine roll-out in December 2020, more than 11% of adults said they were unwilling to take a COVID vaccine.

Vaccine hesitancy was not spread evenly across the population: it was lowest among white people, with 9% stating that they did not want a COVID vaccine, while 50% of black people said that they didn’t want to receive a vaccine. 

Vaccine hesitancy was also high in other parts of the population: 28% of South Asian and 17% of other Asian respondents said they were unwilling to be vaccinated.

Dr Kausik Chaudhuri, Senior Lecturer in Economics, Leeds University Business School and lead author of the study said:

Our study shows that hesitancy is at least partly driven by people feeling disenfranchised by the state or not trusting government personnel.

“When we analysed data from the UK Household Longitudinal Study, we found that participants who agreed or strongly agreed with the statement that “public officials don’t care”, or who felt that they “don’t have a say in what government does”, were least likely to want to get vaccinated. It is worth noting that their responses were not based on how the government had been managing the pandemic. Rather, they can be interpreted as a reflection of peoples’ overall faith in public institutions, irrespective of COVID.”

Even though rates of declared vaccine hesitancy have since fallen, the research suggests that the general trends have been borne out over the past year across every age group: COVID vaccine uptake has been highest among white people and lowest among black people, with the difference often a sizable gap of around 20 percentage points.

Among those eligible for the vaccine, the uptake of booster doses has also been low among non-white groups.

The research also showed that:

  • Clinically-vulnerable respondents were more willing to take a COVID jab.
  • Self-employed people were less willing to get vaccinated compared to employed people.
  • Respondents who said that they felt positive about their financial wellbeing were almost three times as likely to be willing to take a vaccine compared to those felt they were just getting by or struggling.

Siddhartha Bandyopadhyay, Professor of Economics from the University of Birmingham and co-author of the study, said:

Building trust in the public sector and government are essential to improving uptake amongst groups who are most at risk from COVID. Public sector officials along with the government need to look at new and innovative ways to engage with citizens as well as be transparent in their communication to refute fake news related to vaccines.

“Similarly, it is imperative that politicians and officials maintain high ethical standards during times of emergency like the pandemic when there is reduced oversight.

“It hasn't helped in the UK where we see media reports of parties being held at Downing Street in the middle of lockdowns along with claims of the government breaking the law in the awarding of PPE contracts, which has only lowered public trust in officials. During a period when new COVID-19 variants are on the horizon, the focus should be on clear public health messages around vaccination, rather than what is making headlines in this regard.”


COVID‑19 vaccine hesitancy in the UK: a longitudinal household cross‑sectional study - Dr Kausik Chaudhuri, Dr Anindita Chakrabarti, Dr Joht Singh Chandan and Professor Siddhartha Bandyopadhyay is available online.

A Conversation article on the research paper was also published.

For more information contact: Guy Dixon, Media Relations, Leeds University Business School -

About Leeds University Business School

Leeds University Business School is one of a small number of schools worldwide to be triple-accredited by AACSB, AMBA and EQUIS. We deliver undergraduate, masters, MBA, PhD, executive and professional education and online study, to over 5000 students from around 100 countries.  We are a top ten business and management research institution, according to the 2014 Research Excellence Framework (REF).  The School is a faculty of the University of Leeds, one of the leading higher education institutions in the UK.

About the University of Birmingham

Ranked among the world’s leading universities, the University of Birmingham collaborates with partners across the world to produce ground-breaking research, deliver innovative teaching, and create opportunities for students and staff to gain international experience.