Watch Svitlana Tsymbaliuk's seminar: Green HRM in Ukraine

Professor Svitlana Tsymbaliuk from the Kyiv National Economic University named after Vadym Hetman, talked about the implementation of environmental issues in Human Resource Management in Ukraine.

Watch the seminar recording here


An increase in ecological awareness forces public authorities and business organisations to become environmentally responsible. Environmental responsibility becomes especially relevant in the context of achieving Sustainable Development Goals (UN General Assembly, 2015). Green Human Resource Management (GHRM) is a new concept of HRM, which involves embedding environmental issues into HRM policies and practices in order to attract employees with green competencies, encourage environment-friendly behaviour, support the sustainability of organisational resources, and promote business in an environment-friendly manner. Employment of GHRM policies and practices is of particular relevance in connection with military operations on the territory of Ukraine. Since the start of the war, the Ministry of Environmental Protection and Natural Resources of Ukraine has recorded almost 2,300 cases of ecocide (Strilets, 2023). 

The presentation will contain the survey results on assessing HR specialists’ awareness of GHRM practices and implementing GHRM policies in Ukraine. The survey results showed a relatively high level of respondents’ awareness of GHRM practices: 45% of respondents said that the organizations have GHRM policies. However, the study also revealed a weakness of effective mechanisms and tools for their implementation. According to the survey’s results, less than a third of organisations position themselves as green employers and develop green employee value propositions (EVPs). Although some organisations position themselves as green and promote a green corporate culture, the section “Vacancies” / “Careers” and vacancy advertisements do not contain the green EVPs. The use of green practices in recruiting and selecting candidates for vacant positions has not become widespread. While half of all respondents said that organizations encouraged employees to acquire green skills, only a small proportion of surveyed organisations actually had training programs for developing green skills. More positively, the survey’s results reveal that owners and managers may value intangible rewards associated with encouraging environmental awareness among employees. The survey pointed to a potential demand for GHRM: most respondents see the implementation of GHRM practices as beneficial for their organisations. Finally, the presentation identifies higher education initiatives designed to promote GHRM in Ukraine. 


Svitlana Tsymbaliuk - Dean of Personnel Management, Sociology and Psychology Faculty, Professor of the Department of Socioeconomics and Personnel Management, Kyiv National Economic University named after Vadym Hetman, Ukraine.


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