Isabel Regino

Tell us about your degree - why did you choose it? What elements of the degree inspired you to study it?
Ahead of pursuing my Masters degree, I had already acquired three years of work experience in a Corporate Communications role in the Philippines. At this point, I felt that I was ready to explore new learning opportunities that would broaden and enrich my knowledge in a similar field. 

Having taken an international exchange programme in France during my undergraduate degree, studying in Europe was immediately on top of my list. The exposure of being part of an international student community offers so many opportunities for learning both inside and outside the classroom, and I was interested to see what valuable insights I would be able to take, especially at a more mature stage in my career. 

As the UK is one of the world's leading hubs for creativity, innovation, and academic excellence, it felt like a good place to start. I was considering various programmes in London, and while Leeds University Business School was the only option I had considered outside of the capital city, and it turned out to be the ideal choice for me.

The University's reputation as one of the most renowned institutions and its status as a member of the Russell Group of Universities stood out to me in particular because of its focus on research. I was keen to be engaged in a learning environment that would allow me to rekindle my love for academia, whilst preparing me for a successful career in the industry. 

What I appreciated most about the Corporate Communications, Marketing and Public Relations (CCMPR) programme was how the course combined both Corporate Communications as well as Marketing and Public Relations, two areas of study you might often find are offered separately in other institutions.

I found that the programme offered strong research-based principles and practical applications that I could leverage in the future stages of my career, coupled with a globally acclaimed faculty, an inclusive student community, and a very dynamic university culture. 

What was the best part of your studies here? What did you enjoy the most about your course?
I have very fond memories of my time at the Business School both inside and outside the classroom. In a span of 12 months, I feel very privileged to have been under the tutelage of some of the best industry practitioners globally. 

I held the position of Student Ambassador of my cohort and also had the chance to lead the IABC Summit, a conference in collaboration with International Association for Business Communicators (IABC), which gave me immense opportunities for networking with both my peers, Business School staff, and industry practitioners. 

During my time at the Business School I also had the opportunity to participate in an exchange programme at the Zurich School of Management & Law in Switzerland, which was another highlight of my time at Leeds. Having the opportunity to represent my cohort and visit some of the world's most renowned corporate headquarters and learn from industry thought leaders helped deepen my understanding of my field and shape my career path, too. 

The Corporate Communications, Marketing and Public Relations programme became a springboard for many opportunities for me. It allowed me to push myself, to gain industry exposure, appreciate new ways of thinking, forge new friendships, and build meaningful relationships along the way. 

What was your impression/experience of the student union, the city of Leeds and Yorkshire? Did you do any extracurricular activities during your studies? How did you enhance your personal development? What would you recommend to future students?
I wasn't very aware of what Leeds had to offer before I started studying at the Business School although I read a lot of positive reviews about the city when I was doing my research, but it wasn't until I arrived in town that I actually realised how much Leeds has to offer. 

The Student Union played a huge part in enriching my international study experience. It was a vibrant community that had so many things going on for its students. Some of my best memories were spent here, having a pint at the pub, watching concerts, meeting friends old and new, joining societies and clubs, and even getting the chance to meet furry friends (wellbeing pets) during exam week! It was these simple gestures that made me feel like I belonged to a truly inclusive community that values its student's wellbeing. 

To future students, I highly encourage you to get involved. We tend to stick to our comfort zone and to what's familiar - most especially when we're placed in a new environment. In my experience, stepping outside of that box, joining societies, meeting new people, asking for help, or even just hanging out at the pub can make for a much more memorable experience! 

How did your experiences at Leeds University Business School help you to advance your career?
My experience at Leeds University Business School tremendously helped shape my career today. It was here where I met my employer- the London-based creative retail innovation studio, Holition. 

Since joining the company in 2019, I have been responsible for supporting Holition's ground-breaking work in the luxury, fashion, beauty, and art industries, amassing over 50 awards for its client portfolio, which includes brands such as LVMH, Hermès, Tiffany & Co., Rolls-Royce Motor Cars, Tommy Hilfiger, Jo Malone London, Burberry, Carolina Herrera, Christian Louboutin, Tate Modern, Jenny Holzer Studio, The Barbican, and Museo Guggenheim, among others. 

How has your career progressed since leaving the Business School? Have there been any notable highlights?My time at the Business School helped me increase my employability through the opportunities that it gave me to expand my network. Since graduating, I have moved to a Senior / Lead role at Holition, and I am also proud to have launched my own consumer beauty brand in the Philippines, whilst also being recognised as the Philippines' Top Overseas Marketer in 2023 and Asia's Top Woman Marketer in 2024 - recognitions, which I credit to my mentors from the University of Leeds. 

Through the rigorous academic programme, I was able to develop practical skills that have helped me excel in my field and enhance my experience in the industry. 

What are your ambitions for the future?
As a Filipina marketer navigating the dynamic landscape of London, I often find myself reflecting on the journey that led me here.In my professional journey, I have been fortunate to be part of an industry that thrives on creativity and innovation. 

I believe that young women marketers have an unparalleled ability to inspire, uplift, and drive meaningful change by breaking barriers and championing diverse perspectives. Our resilience and vision are reshaping industries, proving that empowered women can transform communities and future generations. 

With a fearless pursuit of elevating global marketing, my hope is to continue creating a positive impact in shaping the future of the local and global Marketing industry. 

What advice would you give to anyone looking to work in a similar role or industry to you?
Dream big and set ambitious goals, as your vision will shape your career path and fuel your creativity. 

Commit to lifelong learning- stay curious, adapt to industry trends, and refine your skills regularly. 

Believe in your ability to make an impact; confidence and perseverance often lead to breakthroughs. 

Treat every experience as a stepping stone, create new opportunities and look at challenges as a way to grow and build resilience. 

How was the transition to living and studying in a different country? Did the university offer support or services that you found helpful? Can you offer any advice?
The transition to living and studying in a different country was both exciting and challenging. Adjusting to a new culture and environment required adaptability and an open mind. While it was slightly daunting in the beginning, I was more excited for what was to come. I think it was this open-mindedness that allowed me to embrace the experience fully. 

The University also provided invaluable support throughout my time there, including induction, student support, and access to staff and practical guides that helped ease the process. 

My advice for incoming international students is put yourself out there. Make the most out of the student services, societies, and opportunities to enrich your experience. 

Immerse yourself in the local culture, build a diverse network, and don't hesitate to seek help when needed. Stay proactive in learning, be patient with yourself, and ultimately, just have fun! 

What is your defining memory of studying here? Would you recommend the Business School to others?
The defining moment of my time at the Business School was organising the IABC Summit. At the conference, I had the privilege of networking with inspiring industry leaders and listening to the CEO of Holition deliver a powerful talk. 

In that moment, everything clicked- I felt a surge of confidence and without hesitation, I approached him, shared my enthusiasm and desire to work for Holition. That moment taught me the importance of seizing opportunities and believing in your aspirations. 

I always feel a strong sense of gratitude for what the Business School has done for me. Equally, I feel very proud to call myself an alumna of such an incredible institution. 

I wholeheartedly recommend the Business School to others - it’s a place that not only equips you with global, future-facing knowledge, but also empowers you to chase your dreams and create unforgettable experiences. 

What advice would you give to students to help them get the most out of their time in Leeds?
Be present and embrace the experience fully. Join societies, attend events, and participate in activities that spark your interest. These are great ways to build friendships and enrich your university experience. 

Stay open to learning both inside and outside the classroom, and embrace every opportunity to expand your knowledge and skills. Networking events, guest lectures, and internships can open unexpected doors. 

Have fun and live in the moment. Go for a drink, spend time outside, and build meaningful friendships. University life is a once-in-a-lifetime experience and ultimately, the value it can give is really up to you.