Alumna asks what role marketers can play in vaccinating the world.
Manar Al Hinai (MA Diversity Management 2009) contributes to The National, a United Arab Emirates daily newspaper.
Award-winning Emirati journalist and entrepreneur Manar Al Hinai (MA Diversity Management 2009) who manages her marketing and communications company, Sekka LTD, in Abu Dhabi is a contributor to The National, a United Arab Emirates daily newspaper.
Manar discusses how effective marketing techniques could help the world to reach its mass inoculation targets faster and the role marketers could play.
“In the case of vaccines, the reward is to be reunited with your loved ones, to protect the world and going back to our ‘normal’ lives. This is what the audience needs to be reminded of constantly.”