Dr Caterina Presi

Dr Caterina Presi

Profile

Prior to joining the University of Leeds as Research Fellow in 2002, I worked in Marketing and Commercial functions with a major Telecommunications Company in Buying and Partnership development functions.

I was promoted to Teaching Fellow in 2009 and then Senior Teaching Fellow in 2012.

Responsibilities

  • Programme Director, MA Corporate Communications, Marketing and Public Relations

Research interests

My research interests are in the broad field of consumer behaviour, with specific interests in social media, online communities and new media consumption. Within the online realm, I researched issues relating to user-generated content, consumer identity, sales avatar and visual consumption (e.g. brand selfies).

I also an active interest in pedagogical research. My latest work focuses on student resilience.

My work has been published in academic journals, including the European Journal of Marketing, Psychology & Marketing and Journal of Business Research. I presented competitive papers at a number of international academic conferences. I also served as reviewer for academic journals and textbook publishers.

Qualifications

  • Fellow, Higher Education Academy (HEA)
  • PhD University of Leeds
  • CIM Postgraduate Diploma
  • MSc International Marketing Management - Leeds University Business School
  • BA International Studies - University of Leeds

Student education

During my time at the University of Leeds, I taught a number of subjects and modules. My specialist areas are Consumer Behaviour from a cross cultural perspective, Internet Marketing, Social Media Marketing. I also taught Research Methods, particularly focusing on qualitative methodologies. In one of my papers I designed a method for visual analysis of consumer generated photos. I am also experienced in netnography, in-depth interviewing, participant observations and more.

My teaching approach aims to deliver a student experience that is enriching and engaging. Interactive tools, case studies, collage and other activities are embedded in my seminars and lectures.