Associate Professor of Marketing Practice

Associate Professor of Marketing Practice

Profile

I am an experienced educator who has forged an established career in higher education. I have held multiple roles at since joining Leeds University Business School in 2007. These include Divisional Director of Student Education; Programme Director of MA Advertising and Marketing, one of the largest postgrdauate programmes in the university; AACSB Champion.

Prior to joining academia I worked as a market analyst in the construction industry followed by an appointment as a media researcher for Yorkshire Television.

Responsibilities

  • Faculty Director of Taught Programmes, Student Support and Assessment)
  • Faculty Academic Integrity Lead

Research interests

The role of celebrity endorsement in fashion brand campaigns; the impact of coolness on branding to youth markets; the social sharing of emotion - netnographic study of online music communities; the role of nostalgia in the consumption of vinatge goods.

Qualifications

  • BA (Hons) Business Studies
  • MSc Marketing
  • Postgraduate Certificate in Education

Professional memberships

  • Chartered Institute of Marketing

Student education

I currently teach postgraduate students in the area of branding and marketing communications.