Professor Rob Ranyard



Rob Ranyard is Visiting Professor affiliated to the Centre for Decision Research at Leeds University Business School. A freelance researcher, his research training was at the University of Stirling, from where he graduated in 1972 with a PhD on the psychology of decision making. Subsequently he has held various research and lecturing posts in psychology, including Professor of Psychology at the University of Bolton from 2001 to 2014. Rob is currently the UK representative for the International Association for Research into Economic Psychology. He is an Associate Fellow of the British Psychological Society. Rob has undertaken psychological research using a range of methods and has published widely on economic psychology and decision research. His current research includes collaborations with colleagues in the Centre for Decision Research at Leeds. Recently Rob edited and contributed to Economic Psychology, a new textbook in the British Psychological Society series (publisher, Wiley; August, 2017).

  • Research areas: the psychology of decision making, economic psychology, cognitive psychology (decision processes), research methodology
  • Current projects:
    • Personal and household financial decision making
    • Decision, risk and uncertainty: Experimental studies 
    • Foundations of decision research 

The psychology of decision making, economic psychology