Jaejin Lee

Jaejin Lee


Profile Summary

  • Jaejin Lee is a Research Fellow at the University of Leeds Business School, specialising in HR/People Analytics, and engaged in Data Analytics and HRM master's course. Jaejin delivers lectures, offers guidance, provides consulting services, and more, catering to organisations keen on embracing a ‘data-driven’ approach. He is convinced that employing HR/People Analytics for decision-making can significantly drive business growth and enhance employee satisfaction. Jaejin gained comprehensive experience in various HR functions, including strategic planning consulting, recruitment, learning and development (L&D), and onboarding at E-Land Group, one of the major conglomerates in South Korea. Notably, he authored the book, Business Partner: HR Analytics (Korean), in 2020, which provides insights into the use of data analytics in HR practices. Jaejin holds a BSc in Mathematics from Hanyang University and an MSc in Human Resource Management from the University of Exeter. At present, he is a Ph.D. candidate in HR Analytics at the University of Leeds.

Work Experience

  • Research Fellow working on a National Highways-funded project, University of Leeds, UK
  • Teaching assistant in HR analytics at LUBS, University of Leeds, UK
  • Visiting researcher and advisor to systemise HR analytics, a tech delivery company, Seoul, Korea 
  • Research assistant at LUBS, University of Leeds, UK
  • Data science research assistant, University of Exeter, UK
  • Conference organiser, PAFOW 2019 London (People Analytics & Future of Work)
  • Senior strategic manager, Korea Job Association (NGO)
  • HR manager, E-land Group, Seoul, Korea
  • Strategic business consultant, E-land Group, Shanghai, China / Seoul, Korea
  • Operations assistant, ZoomSystems, SF, US
  • Administration assistant, Hanyang University, Seoul, Korea
  • Police officer, Seoul Metropolitan Police Agency, Seoul, Korea 

Conference & Presentation

Invited Lecture & Workshop

  • Hyundai Motor Group, Wanted, Global HR Forum, LG, Samsung Electronics, HR Leaders Club, Dataholic, Hunet, ASML, Woowa Brothers, People Analytics World Conference, etc
  • email: hrjaejinlee@gmail.com


  • People analytics, network analysis workshop, R conference 2022
  • People analytics, University of Cambridge
  • Data analysis for management, LSE 
  • HR analytics, Cornell University
  • Data analytics using R & Python, University of Exeter
  • People analytics, LinkedIn
  • CIPD level 7 certificate, CIPD
  • Human resource management specialist, Korea Lobour Attorney Association

Research interests

Jaejin’s main research interests are in the fields of HR/People Analytics and Digital HR. He is widely interested in adopting and using technologies in the HR domain, including but not limited to digital transformation, data analytics, AI(machine learning), and automation. In HR, which has previously relied more on intuition and experience, Jaejin believes that data-driven approaches can make better work and life in our society by hiring, training, and deploying the right people at the right time and in the right way.


  • Ph.D. HR Analytics, University of Leeds (2020-present)
  • MSc (hons). Human Resource Management, University of Exeter
  • Graduate Diploma (hons). Business Management, University of Exeter
  • BSc. Mathematics, Hanyang University

Student education

Jaejin possess extensive experience in developing learning materials pertaining to HR analytics and have taught undergraduates and postgraduates in the Data Analytics & HRM MSc programme at Leeds University Business School (LUBS).

< Module >

  • LUBS3185 People Analytics: Strategy and Practice
  • LUBS5342M People Analytics: Strategy and Practice
  • LUBS5346M Data Analytics for Human Resources

Research groups and institutes

  • Centre for Employment Relations, Innovation and Change