Neil Morgan

Neil Morgan



PhD, University of Wales
MBA, University of Wales
BA Economics, London School of Economics

Experience and Responsibilities

Professor Morgan has been a member of the Division for several years, during which he has assisted in enhancing the Division’s research quality and productivity by working with faculty and doctoral students in a number of areas including:

  • Research Workshops
  • Research Methods Training
  • Doctoral Supervision
  • Research Mentoring of Faculty
  • Developing GLOSMARC Research Projects

Research interests

Professor Morgan’s research interests are in the marketing strategy area and span a number of areas linked with understanding and predicting marketing’s role in explaining firm performance outcomes. His research employs a wide variety of approaches ranging from theory-building and qualitative research to stock-market event studies and econometric modeling of time-series panel data. Professor Morgan’s research has been published in the leading journals in marketing and a number of other disciplines including: Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science, Strategic Management Journal, Journal of Operations Management, and Decision Sciences. Specific topics of inquiry include: 

  • Marketing Strategy
  • Marketing Capabilities
  • Brand Management
  • Customer Satisfaction
  • Marketing Metrics
  • Marketing Performance Assessment Systems
  • Marketing Organization
  • CMO Role
  • Export Marketing Strategy and Implementation

He serves on the Editorial Review Boards of numerous journals and is also Associate Editor for the Journal of Marketing, and Journal of the Academy of Marketing Science.

Research groups and institutes

  • Global and Strategic Marketing Research Centre