Professor Leonidas Leonidou

Professor Leonidas Leonidou



BA Economics, BSc Business Administration, Athens Graduate School of Economics & Business
MSc Business Administration, PhD in Marketing, University of Bath


Research interests


Professor Leonidou has been a member of the Division for several years, during which he has assisted in: doctoral supervision, research workshops, and research methods training; the research mentoring of emerging staff; and the co-development of GLOSMARC research projectsInternational marketing - Relationship marketing - Strategic marketing - Environmental marketing - Marketing in emerging economies