Tao Jiang

Tao Jiang



Postgraduate Certificate in Teaching Practice, Huddersfield University
MBA Leeds University Business School
BA International Economics and Technology Co-operation, ShenYang University


09/2005 - 05/2007 Senior Lecturer, Hudersfield University Business School
01/2005 - 08/2005 Lecturer, Bradford College
09/2003 - 12/2004 Research Assistant, Leeds University Business School

Industrial Experience

Before becoming an academic, I was a senior marketing manager in a leading microchip package manufacturing company in Hong Kong. Prior to this, I held managerial positions in costing analysis, customer service, production planning, inventory management and material control.


  • Head of First/Second Year (Marketing)

Research interests

My central research interests are in the area of consumer behaviour with a focus on the influence of culture on idividual consumption, retailing as well as relationship issues in the business-to-business context.


  • Master of Business Administration
  • BA of International Economic and Technology Cooperation

Professional memberships

  • Charted Institute of Marketing
  • Fellow of Higher Education Academy

Student education

I have taught a number of modules across different levels ranging from International Marketing, Consumer Behaviour, International Distribution Strategy, Multidisciplinary Project, General Marketing, and Professional Skills Development.

Research groups and institutes

  • Centre for International Business at the University of Leeds