Fang Fang Li
- Position: Lecturer (Assistant Professor) in Marketing
- Email: F.F.Li@leeds.ac.uk
- Location: G.09 Maurice Keyworth Building
- Website: Googlescholar | ORCID
Profile
Dr Fang Fang Li is a Lecturer in Marketing at Leeds University Business School. Before joining Leeds University, she worked as a Lecturer in Marketing at Lancaster University. She holds a PhD in Marketing from Vaasa University (Finland). She has a BSc degree in Business Administration from Zhejiang Gongshang University (China), an MSc in Business Administration from Kalmar University (Sweden), and an MSc in International Marketing from Halmstad University (Sweden).
Research interests
- Social Media Marketing;
- International Marketing Strategy;
- Customer Engagement;
- New Technology in Marketing
Professional memberships
- American Marketing Association
Student education
- LUBS2840 Marketing Research
- LUBS5453 Research Methods For Marketing
- PG Dissertation Supervisor