Mark Mills

Profile

Mark Mills is a teaching fellow at the University of Leeds Business School.  Alongside his academic achievements Mark has extensive industry experience having been employed in marketing and sales roles within global brands such as Kelloggs, Puma and Levis.  He has also run his own commercial consultancy for almost a decade that has worked with numerous organisations within different industries including professional sports clubs, fast food brands, media outlets and sports science hardware developers.

Research interests

Mark’s research interests focus around consumer behaviour in particular the relationships that consumers develop with brands.  He is also interested in the impact that consumers' social interactions with one another have upon their relationship with brands.  His industry specialisms are sports marketing and media.