Dr. David Palma
- Position: Lecturer in Business Analytics and applied AI
- Areas of expertise: Choice models; Food and beverages choices; Software development for research
- Email: D.Palma@leeds.ac.uk
- Location: 1.25 Charles Thackrah
- Website: ORCID
Profile
I'm a researcher with expertise in mathematical modelling of human decision making, as well as the computational implementation of these models. I have experience using many different modelling techniques in academia, the private and public sectors.
I hold a Bachelor, M.Sc. and PhD in Engineering Sciences. I have produced multiple peer-reviewed publications, which have been cited over 350 times. I have completed multiple private and public sector projects on demand estimation, and I am one of the two developers of Apollo, an increasingly popular statistical software package for the R programming environment.
I am currently a lecturer with the Centre for Decision Research and the Choice Modelling Centre at the University of Leeds, UK.
Research groups and institutes
- Centre for Decision Research