Dr. David Palma

Dr. David Palma


I'm a researcher with expertise in mathematical modelling of human decision making, as well as the computational implementation of these models. I have experience using many different modelling techniques in academia, the private and public sectors.

I hold a Bachelor, M.Sc. and PhD in Engineering Sciences. I have produced multiple peer-reviewed publications, which have been cited over 350 times. I have completed multiple private and public sector projects on demand estimation, and I am one of the two developers of Apollo, an increasingly popular statistical software package for the R programming environment.

I am currently a lecturer with the Centre for Decision Research and the Choice Modelling Centre at the University of Leeds, UK.

Research groups and institutes

  • Centre for Decision Research