Jiayu Shang

Profile

I am currently a PhD student at Leeds University Business School. My academic journey began with a Bachelor’s degree in Event Economy and Management, followed by a Master’s in Tourism Management. Over the years, I have developed a keen interest in human–generative AI collaboration, particularly prompts as the human-GenAI interface within tourism contexts. I have built expertise in both qualitative and quantitative research methods to explore this area.

Research interests

My research examines how prompts facilitate human–generative AI collaboration within marketing-operations settings.

Research groups and institutes

• Centre for Decision Research
• Centre for Technology, Operations and Supply Chain Analysis