Video: Researching the Importance of Body and Metaphoric Language when Pitching to Investors

Categories
Centre for Enterprise and Entrepreneurship Studies
Marketing

 

Professor Jean Clarke is currently undertaking research that investigates how body language and metaphoric language can be instrumental in determining whether those pitching to investors are successful. The research is funded by the Economic and Social Research Council (ESRC) Future Research Leaders schemeYou can read more about Professor Clarke’s research project here.

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The views expressed in this article are those of the author and may not reflect the views of Leeds University business school or the University of Leeds.