MSc International Marketing Management

This exciting and innovative Masters prepares you for a global career in strategic marketing

Two postgraduate marketing students in group work

Key facts

Start date:
September 2016
12 months full time
Entry requirements:
A bachelor degree with a 2:1 (hons) in any subject. Full entry requirements.
Language requirements:
IELTS 6.5 overall, with no less than 6.0 in any component Full language requirements.
UK/EU fees:
International fees:

This Masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents. Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom.

The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.


This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also recognised by the Institute of Export and International Trade (IOE), so as a student you’ll receive a year’s free membership of the IOE providing access to a database of networking opportunities.

Course content

Core modules will develop your understanding of international marketing in theory and practice.

You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.

From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.

You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

You’ll take nine compulsory modules and choose either a dissertation or consultancy project. Then you’ll choose one further optional module.

Compulsory modules
Optional modules
- Consumer Behaviour Across Cultures
- Marketing Research
- Marketing Communications
- International Marketing
- Marketing Strategy
- International Services Marketing
- Global Distribution and Supply Chains
- Professional Skills and Employability
- Company Marketing Project
- Dissertation OR Marketing Consultancy Project
- Corporate Social Responsibility and Sustainability
- Direct, Digital and Interactive Marketing
- Social Media Marketing

For more information on typical modules, read International Marketing Management MSc in programme catalogue

Learning and teaching

We use a variety of different teaching methods such as lectures, seminars, tutorials, practicals and workshops. Optional modules may use an even wider range including group learning or computer classes. Independent study is also vital to this programme, allowing you to develop your skills and prepare for taught sessions and assessments.


You’ll also be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Applying, fees and funding

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

International students who do not meet the English language requirements for the programme may be able to study an English for Academic Purposes pre-sessional course with a progression route to the degree programme. For information and entry requirements, read Pre-sessional programmes.

How to apply

Application deadlines

UK/EU: 31 August 2016

International: 30 June 2016


This link takes you to information on applying for taught programmes and to the University's online application system.
If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

  • A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
  • Two academic references
  • A personal statement
  • An up-to-date CV
  • Evidence of your English language qualifications, if English is not your first language
  • A letter of sponsorship, if you need one.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

Leeds University Business School 2016 Taught Postgraduate Admissions Policy


UK/EU: £10,000

International: £19,000

Read more about paying fees and charges.

For fees information for international taught postgraduate students read Masters fees.

Scholarships and financial support

We award a range of scholarships to UK/EU and international students. There are several scholarships available for this programme that you may be eligible to apply for. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills. Find out more about scholarships.

Career opportunities

This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.

It’s a great course with an international focus; you are taught different trends across the world. You learn different aspects of marketing but also how to reason from a managerial perspective.

Adile Deliimam, Bulgaria
MSc International Marketing Management
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The Internet Marketing module helped me a lot in my first job; I had to handle online sales as well as marketing. In all, it was a holistic course that molded me very well for my career ahead.

Sanaya Dhamodiwala, India
MSc International Marketing Management
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The staff are enthusiastic, knowledgeable, motivated and engage students to think more critically. I personally find the whole environment very inspiring - it’s a great place to study.

Christina Fürstenau, Germany
MSc International Marketing Management
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Leeds University Business School offers quality education, great multicultural exposure and extensive knowledge; not only in class but outside the classroom as well.

Amreen Khan, India
MSc International Marketing Management
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Understanding the jargon of marketing helped me hit the ground running and standout from peers. It's more than semantics though - the constructs have been useful in my current job [at Google].

Jeff Lakusta, United States
MSc International Marketing Management
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