MSc International Marketing Management

This exciting and innovative Masters prepares you for a global career in strategic marketing

Two postgraduate marketing students in group work

Key facts

Start date:
September 2016
12 Months
Mode of study:
Entry requirements:
A bachelor degree with 2:1 or above in a relevant subject. Full entry requirements
Language requirements:
IELTS: 6.5 overall with 6.0 or more in all components. Full language requirements.
UK/ EU fees:
International fees:
Course overview

This popular Masters degree offers the perfect starting point for a professional career in strategic marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international business environment.

You will be taught how to appreciate modern and prospective new developments in marketing management theory and practice. Through a programme of academic and practical study, you will explore essential areas including international marketing, marketing strategy and marketing research.

You will also gain a comprehensive understanding of key international considerations, including international services marketing, consumer behaviour across cultures and global supply chains.

The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.

The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, our MSc International Marketing Management is globally recognised and attracts students from all over the world, giving you the chance to work with people from a range of backgrounds. You will gain an important cross-cultural experience and an understanding of the skills required to work in an international environment.

Course content

For detailed module descriptions, credit and assessment information please check the University Programme Catalogue. This shows what students are currently studying on this programme and provides indicative course content for 2016 entry.

We constantly review the content of our degrees, therefore some modules may change.

Career opportunities

This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You will develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value. Read more about our Careers and professional development support.

Support and guidance for your career and professional development

A one-to-one with a tutor at the Leeds Univeristy Business School

The course allows you to develop knowledge and skills that are directly relevant to the workplace and your future career.

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.

Applying and entry requirements

Entry requirements

You should have a 2:1 bachelors degree or equivalent, ideally in a subject other than marketing. The course is primarily designed for students with a general business or non-business background, but we will not restrict entry for those who have previously studied marketing.

If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK countries. 

English Language Requirements

If English is not your first language you need to attain a recognised English language qualification e.g. IELTS with an overall score of 6.5 with a score of 6 or more in each section. Read more information on English language requirements.


Read more about how to apply. Applications for 2016 will be processed from 1st October.

Fees and scholarships


UK/EU: £10,000

International: £19,000

View full information on fees.


We award a range of scholarships to UK/EU and international students. There are several scholarships available for this programme that you may be eligible to apply for. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills. 

Academic excellence

Teaching on the programme is informed by our world-class research activity.

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

A group of people standing outside the Business School

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom.

Research activities are many and varied, but focus on the areas of:

  • Global and Strategic Marketing
  • Consumer Behaviour, Branding and Communications

Our research in these areas includes strategic marketing issues in international markets, building and sustaining competitive advantage, green marketing strategies, branding, advertising, relationship marketing, ethical marketing, core consumer behaviour issues, among many others.

The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work. Find out more about GLOSMARC.

It’s a great course with an international focus; you are taught different trends across the world. You learn different aspects of marketing but also how to reason from a managerial perspective.

Adile Deliimam, Bulgaria
MSc International Marketing Management
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The Internet Marketing module helped me a lot in my first job; I had to handle online sales as well as marketing. In all, it was a holistic course that molded me very well for my career ahead.

Sanaya Dhamodiwala, India
MSc International Marketing Management
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Understanding the jargon of marketing helped me hit the ground running and standout from peers. It's more than semantics though - the constructs have been useful in my current job [at Google].

Jeff Lakusta, United States
MSc International Marketing Management
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