MSc International Marketing Management
This popular Masters degree offers the perfect starting point for a professional career in strategic marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international business environment.
You will be taught how to appreciate modern and prospective new developments in marketing management theory and practice. Through a programme of academic and practical study, you will explore essential areas including international marketing, marketing strategy and marketing research.
You will also gain a comprehensive understanding of key international considerations, including international services marketing, consumer behaviour across cultures and global supply chains.
The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.
The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.
Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, our MSc International Marketing Management is globally recognised and attracts students from all over the world, giving you the chance to work with people from a range of backgrounds. You will gain an important cross-cultural experience and an understanding of the skills required to work in an international environment.
|Compulsory Modules||Optional Modules||Choose One|
|Consumer Behaviour Across Cultures||Choose either of the following:||Dissertation|
|Marketing Research||Direct, Digital and Interactive Marketing||Consultancy Project|
|Marketing Communications||Social Media Marketing|
|International Services Marketing|
|Global Distribution and Supply Chains|
|Professional Skills and Employability|
|Company Marketing Project|
For further details please see the Taught Masters Programmes brochure.
- You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation.
- If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK countries.
English Language Requirements
If English is not your first language you need to attain a recognised English language qualification e.g. IELTS with an overall score of 6.5 with a score of 6 or more in each section.
|2015||MSc International Marketing Management|
We award a range of scholarships to UK/EU and international students. There are several scholarships available for this programme that you may be eligible to apply for. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.
Find out more about scholarships
This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You will develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.
Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactivemarketing, or supply chain management.
Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.
We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value. Read more about our careers and professional development support.