MSc International Marketing Management
This programme prepares you for a successful career in international marketing management, or marketing within the domestic marketing environment – whether in a large multinational firm, a smaller company, or your own business.
You are taught how to appreciate modern and prospective new developments in marketing management theory and practice. It provides you with knowledge and skills in marketing – particularly in international marketing. You will be able to acquire practical skills during live modules, which are applied to in-company assignments.
At the end of the taught modules in the programme, you have the option to complete either a final research dissertation or a practical consultancy project undertaken for a company.
We provide ample opportunities for you to gain skills in marketing and international marketing through case studies, module assignments, company marketing projects and group assessment work.
|Compulsory Modules||Choose One||Optional Modules|
|Consumer Behaviour Across Cultures||Dissertation||Choose either of the following:|
|Marketing Research||Consultancy Project||Direct, Digital and Interactive Marketing|
|Marketing Communications||Social Media Marketing|
|International Services Marketing|
|Global Distribution and Supply Chains|
|Professional Skills and Employability|
|Company Marketing Project|
For further details please see the Taught Masters Programmes brochure.
- You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation.
- If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK countries.
English Language Requirements
If English is not your first language you need to attain one of the following:
TOEFL iBT: At least 92 overall with a minimum of 21 in Listening, 21 in Reading, 23 in Speaking and 22 in Writing.
- IELTS test you need to achieve a score of 6 or more in each section and an overall score of 6.5.
Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, supply chain management, advertising and promotion.
You will also have generic professional and employability skills that will be useful to a career in marketing.
Top graduates will also be able to pursue a PhD research degree in marketing.