• This exciting and innovative Masters prepares you for a global career in strategic marketing.
    This exciting and innovative Masters prepares you for a global career in strategic marketing.

MSc International Marketing Management

This popular Masters degree offers the perfect starting point for a professional career in strategic marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international business environment.

You will be taught how to appreciate modern and prospective new developments in marketing management theory and practice. Through a programme of academic and practical study, you will explore essential areas including international marketing, marketing strategy and marketing research.

You will also gain a comprehensive understanding of key international considerations, including international services marketing, consumer behaviour across cultures and global supply chains.

The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.

The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, our MSc International Marketing Management is globally recognised and attracts students from all over the world, giving you the chance to work with people from a range of backgrounds. You will gain an important cross-cultural experience and an understanding of the skills required to work in an international environment.

Originally from Sri Lanka, Dr Palihawadana has been Programme Director on the MSc International Marketing Management for a number of years. His research interests include relationship marketing and electronic customer relationship management.
Adile Deliimam

It is a great programme, which offers you an international focus, where you are taught different trends across the world. At the same time you learn about different aspects of marketing but also it gives you the ability to learn how to reason things from a managerial perspective.”

Adile Deliimam, MSc International Marketing Management 2014
Read Adile's profile

Jeff Lakusta

"(After graduating) I went straight to work for a social media startup in Silicon Valley, California, which was then purchased by Google. Understanding the jargon of the core principles of marketing helped me hit the ground running and standout from peers… It's more than semantics though - some of the constructs we used to analyse businesses marketing moves have been useful in helping determine market segmentation, competitive advantages, etc. in my real job."

Jeff Lakusta, MSc International Marketing Management 2011
Read Jeff's profile

Adrien Hoepner

"It was extremely challenging at times, but this is how you develop and once you’ve mastered the challenge, it gives you confidence for the next, even bigger challenge. Every tutor at the Business School was highly capable and knowledgeable, which gives you the confidence to change your own view point."

Adrien Hoepner, MSc International Marketing Management 2011
Read Adrien's profile

Third semester

At the end of the taught modules during the third semester, you have the option to complete either a final research dissertation or a practical consultancy project undertaken for a company.

Marketing consultancy project

The project gives you an opportunity to work with a company mentor and apply the theoretical skills and techniques learnt during the taught modules to a ‘live’ corporate situation.

This may involve helping a company to examine a range of issues including entry strategies into new markets, market trend analysis, market assessments and competitive analysis.

Research dissertation

The dissertation is an extended piece of research, giving you an opportunity to explore a topic of your choice on a more analytical level. You will apply knowledge gained from the taught modules and develop it further to examine your chosen subject in more depth.

Working under the guidance of a supervisor, you will be able to access the very latest contemporary insights from our leading marketing researchers

Length of Course 12 Months
Mode of Study Full-Time
Start Date September
Related Courses MA Advertising and Marketing, MA Corporate Communications and Public Relations, and MA Advertising and Design

Qualification Requirements

  • You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation.
  • If you are not from the UK please visit equivalent qualifications to find out about entry requirements from non-UK countries.

English Language Requirements

If English is not your first language you need to attain a recognised English language qualification e.g. IELTS with an overall score of 6.5 with a score of 6 or more in each section.

2015 MSc International Marketing Management
UK/EU: £9,500
International: £17,000

View full information on fees


We award a range of scholarships to UK/EU and international students. There are several scholarships available for this programme that you may be eligible to apply for. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

Find out more about scholarships

Natasha Cardozo

This is not a testimony to the best University that I have been associated with but to a world of opportunity where those who have the courage to brave it out in tough times are rewarded tenfold. I cannot thank my advisors enough for helping me chose this University and the city and I hope every student that follows will bear in mind that those who do not dare never win.

This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You will develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactivemarketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value. Read more about our careers and professional development support.