MA Corporate Communications, Marketing and Public Relations 2017

Get the professional skills that top employers want

Two students in discussion in a classroom

Key facts

Start date:
September 2017
Duration:
12 months full time
Entry requirements:
A bachelor degree with a 2:1 (hons) in any subject Full entry requirements.
Language requirements:
IELTS 6.5 overall, with no less than 6.0 in any component. Full language requirements.
UK/EU fees:
£10,500 (total)
International fees:
£20,000 (total)
View previous year of entry
Overview

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.

Course content

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

  • Compulsory modules

  • You’ll study nine compulsory modules, plus either a dissertation or consultancy project.
  • Corporate Communications and Reputation Management15 credits
  • Corporate Communications Strategy15 credits
  • Corporate Social Responsibility and Sustainability15 credits
  • Brand Management and Corporate Identity15 credits
  • Public Relations in Practice15 credits
  • Marketing Research15 credits
  • Marketing Communications15 credits
  • Global Marketing15 credits
  • Marketing Strategy15 credits
  • Optional modules

  • You’ll also choose one optional module.
  • Creative Public Relations15 credits
  • Internal Communications and Change Management15 credits
  • Social Media Marketing15 credits
  • Direct, Digital and Interactive Marketing15 credits

For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in programme catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Applying, fees and funding

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

International equivalents

We accept a range of international equivalent qualifications.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.. For other English qualifications, read English language equivalent qualifications.

Improve your English

If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:

  • don't meet the English language requirements for your course or
  • want to improve your understanding of academic language and practices in your area of study.

Our pre-sessional courses are designed with a progression route to the degree programme and are tailored to the subject area. For information and entry requirements, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

How to apply

Application deadlines

International: 31 March 2017

UK/EU: 31 August 2017

Apply

This link takes you to information on applying for taught programmes and to the University's online application system.
 
If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

  • A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
  • Two academic references
  • A personal statement
  • An up-to-date CV
  • Evidence of your English language qualifications, if English is not your first language
  • A letter of sponsorship, if you need one.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

Leeds University Business School Taught Postgraduate Admissions Policy

Fees

UK/EU: £10,500 (total)

International: £20,000 (total)

For fees information for international taught postgraduate students, read Masters fees.


Read more about paying fees and charges.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances.

We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

There are several scholarships available for this course that you may be eligible to apply for, including:

  • Masters in Marketing International Excellence Scholarship – apply by 30 April 2017
  • Masters in Marketing UK/EU Excellence Scholarship – apply by 31 July 2017

Read more about scholarships and how to apply.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: ASDA Walmart, Chocolate PR, Finn Communications, Firework PR, Grayling UK, Hill & Knowlton Strategies, Lucre PR, Redvoice, Sociagility, Wolfstar.

Careers support

We help you to achieve your career ambitions by providing professional development support as part of the course.

Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.

You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.

Read more about our Careers and professional development support.

Personally, after studying in Leeds, I consider myself a stronger person and ready to face such a competitive career area as communications.

Bernat Añaños Martinez, Spain
MA Corporate Communications, Marketing and Public Relations
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The lectures are amazing... they are helpful and insightful. The Business School is where you can explore yourself and your abilities; and realise what you can really do.

Reika Igarashi, Japan
MA Corporate Communications and Public Relations
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The diversity of the students and lecturers, availability of resources, facilities of the University and the city made me feel that I made the right choice to study at Leeds University.

Soraya Rosadha, Indonesia
MA Corporate Communications and Public Relations
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Leeds is an excellent place to work on your potential, to discover your abilities and to develop as a professional. I believe it will provide a great career to everyone who chooses it.

Ina Stoyanova, Bulgaria
MA Corporate Communications and Public Relations
View full profile

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