MA Advertising and Marketing 2017

Gain a competitive edge for a career in marketing communications and advertising

Students in a group discussion at the Business School

Key facts

Start date:
September 2017
12 months full time
Entry requirements:
A bachelor degree with a 2:1 (hons) in any subject. Full entry requirements.
Language requirements:
IELTS 6.5 overall, with no less than 6.0 in any component Full language requirements.
UK/EU fees:
£10,500 (total)
International fees:
£20,000 (total)
View previous year of entry

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.


This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules coveringdifferent aspects of advertising and marketing.

You will build your understanding of the ways in whichbrands communicate with their audiences with modules in marketingcommunications and PR and corporate communications. From there you’ll exploretheories and practices of different types of advertising, and examine howorganisations plan and develop their media strategies in a changing medialandscape. In addition you’ll also gain an insight into important marketingfunctions of marketing which support brand communications.

Optional modules will give you the chance to shape theprogramme to suit your interests or career plans. You could focus on salespromotion, brand management and other fields such as social media, digital andinteractive marketing.

The course culminates in a final project, which allowsyou to demonstrate the knowledge and skills you’ve gained while focusing on asingle topic in-depth. Two options are available – you could complete either astandard research dissertation on a topic of your choice, or a consultancyproject, allowing you to work with an external business on a real marketingproblem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

  • Compulsory modules

  • You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.
  • Consumer Behaviour15 credits
  • Marketing Communications15 credits
  • Advertising15 credits
  • Global Strategic Marketing15 credits
  • Media Planning and Strategy15 credits
  • Public Relations and Corporate Communications15 credits
  • Marketing Research15 credits
  • Professional Skills and Employability15 credits
  • Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity15 credits
  • Sales Promotion and Sponsorship15 credits
  • Social Media Marketing15 credits
  • Direct, Digital and Interactive Marketing15 credits

For more information on typical modules, read Advertising and Marketing MA in programme catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.


Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Applying, fees and funding

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

The course is most suitable for those who have a general business or non-business background, but we welcome applications from those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component . For other English qualifications, read English language equivalent qualifications.

Improve your English

If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:

  • don't meet the English language requirements for your course or
  • want to improve your understanding of academic language and practices in your area of study.

Our pre-sessional courses are designed with a progression route to the degree programme and are tailored to the subject area. For information and entry requirements, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

How to apply

Application deadlines

International: 31 March 2017

UK/EU: 31 August 2017


This link takes you to information on applying for taught programmes and to the University's online application system.
If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

  • A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
  • Two academic references
  • A personal statement
  • An up-to-date CV
  • Evidence of your English language qualifications, if English is not your first language
  • A letter of sponsorship, if you need one.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

Leeds University Business School Taught Postgraduate Admissions Policy


UK/EU: £10,500 (total)

International: £20,000 (total)

For fees information for international taught postgraduate students, read Masters fees.

Read more about paying fees and charges.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances.

We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

There are several scholarships available for this course that you may be eligible to apply for, including:

  • Masters in Marketing International Excellence Scholarship – apply by 30 April 2017
  • Masters in Marketing UK/EU Excellence Scholarship – apply by 31 July 2017

Read more about scholarships and how to apply.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers or gone on to work in marketing agencies within the advertising and communications sector.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.

Leeds is a really cool place to be - it's really calm and at the same time social. My peers are from different parts of the world which made it feel like a global experience.

Oyinloluwa Akeredolu, Nigeria
MA Advertising and Marketing
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If you are looking to study somewhere where the academics are brilliant and the social aspect is really fun, Leeds is just the place for you. It was a genuinely excellent experience.

Nont Armarttasn, Thailand
MA Advertising and Marketing
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Group work helped me learn how to work with individuals. People often don't realise how important it is to work with people of different backgrounds; in professional life they will be your colleagues.

Nitasha Berry, India
MA Advertising and Marketing
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I was not certain what my career path would be. I wanted my studies to help me decide which choices I would make. And in the end, I did get a better idea of what I wanted to do in the future.

Konstantina Chatzaki, Greece
MA Advertising and Marketing
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The skills I learned enabled me to tackle the practical 'dos and don'ts' of marketing, but I also gained the confidence to launch my own business in one of the most high-paced and exciting industries.

Tom Galanis, United Kingdom
MA Advertising and Marketing
View full profile

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