Zhaleh Najafi Tavani

Zhaleh Najafi Tavani

Lecturer in Marketing

Email:
Z.NajafiTavani@leeds.ac.uk
Telephone:
+44 (0) 113 343 4664
Categories:
Academic, Marketing, Global and Strategic Marketing Research Centre (GLOSMARC)
Location:
1.05, 18 Lyddon Terrace
Profile

Qualifications

PhD, Manchester Business School
MSc in Industrial Engineering, University of Amirkabir

Experience

Zhaleh Najafi-Tavani has been a lecturer in the University of Leeds Business School since August 2011. Prior to her current position, Dr Tavani worked as a Lecturer at the University of Strathclyde. She received her Ph.D. from Manchester Business School, United Kingdom.

Her research interests are on business relationships, new service development, services performance, intra-firm knowledge transfer, and international strategic alliances. Dr Tavani has published extensively in International Business and International Marketing journals such as Journal of World Business, Management International Review, Industrial Marketing Management, and Service Industries Journal.

A passionate and enthusiastic lecturer, Dr Tavani enjoys teaching a variety of courses in the International Business and Marketing disciplines, across undergraduate and postgraduate levels.

Research

Business relationships
New service development
Services performance
Intra-firm knowledge transfer
International strategic alliances

Teaching

LUBS 5475M MSc International Distribution Strategy
LUBS3190 International Marketing

Publications

Refereed Journal Papers

Najafi-Tavani, Saeed, Hossein Sharifi, and Zhaleh Najafi-Tavani (2016), "Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity," Journal of Business Research, 69 (11), 5059-64.

Najafi-Tavani, Zhaleh, Ghasem Zaefarian, Stephan C. Henneberg, Peter Naudé, Axèle Giroud, and Ulf Andersson (2015), "Subsidiary Knowledge Development in Knowledge-Intensive Business Services: A Configuration Approach," Journal of International Marketing, 23 (4), 22-43.

Zaefarian, Ghasem, Zhaleh Najafi-Tavani, Stephan C. Henneberg, and Peter Naudé (2016), "Do supplier perceptions of buyer fairness lead to supplier sales growth?," Industrial Marketing Management, 53, 160-71.

Najafi-Tavani, Z., Zaefarian, G., Naudé, P., Giroud, A. (2015), "Reverse Knowledge Transfer and Subsidiary Power". Industrial Marketing Management, 48: 103–110.

Naudé, P., Zaefarian, G., Najafi-Tavani, Z., Neghabi, S., Zaefarian, R. (2014) “The Influence of Network Effects on SME Performance”.  Industrial Marketing Management, 43(4):  630–641.

Najafi-Tavani, Z., Giroud, A., Andersson, U. (2014). The Interplay of Networking Activities and Internal Knowledge Actions for Subsidiary Influence within MNCs. Journal of World Business, 41(1): 122-131.

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., (2012) “Knowledge-Intensive Business Services: Does Dual Embeddedness Matter?” The Service Industries Journal, 32: 1691-1705.

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., (2012) “Mediating effect in Reverse Knowledge Transfer Processes: The Case of Knowledge-Intensive Services in the U.K.” Management International Review, 52: 461-488.

Refereed Conference Papers

Zaefarian, G., Najafi-Tavani, S., Najafi-Tavani, Z., Naudé, P., and Zeynaloo, E. (2015), Collaborative networks and innovation capability: the moderating role of absorptive capacity, Presented at Business Marketing Management BMM 2015 Conference, London, United Kingdom.

Najafi-Tavani, S., Sharifi, H., Najafi-Tavani, Z., and Zaefarian, G. (2015), A dynamic capability perspective on market orientation dimensions and product innovation performance, Presented at Business Marketing Management BMM 2015 Conference, London, United Kingdom.

Najafi-Tavani, Z., Zaefarian, G., Naudé, P., Giroud, A. (2015), Reverse Knowledge Transfer and Subsidiary Power. Presented at 42nd AIB-UKI conference, Manchester, UK, 16th-18th of April

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., (2014), How Does Structural Position Impact Subsidiaries' Knowledge Development and Reverse Knowledge Transfer? Presented at 41st AIB-UKI conference, York, UK, 10th-12th of April

Najafi-Tavani, Z., Giroud, A., & Andersson, U. (2012), The interplay of networking activities and internal knowledge actions for subsidiary influence within MNCs. Presented at 54th annual conference of the Academy of International Business, Washington, US, 30th of June to 3rd of July

Najafi-Tavani, Z., Zaefarian, G., Naudé, P., Henneberg, C.S., & Giroud, A.  (2012), Congruence between Subsidiary Strategic Role and Relational Characteristics on Knowledge Development: Evidence from the UK KIBS Sector. Presented at 54th annual conference of the Academy of International Business, Washington, US, 30th of June to 3rd of July

Najafi-Tavani, Z., Giroud, A., Sinkovics, R. & Cavusgil, T. (2012), How Does Structural Position Impact Subsidiaries' Knowledge Development and Reverse Knowledge Transfer? Presented at 54th annual conference of the Academy of International Business, Washington, US, 30th of June to 3rd of July

Najafi-Tavani, Z., Giroud, A.,  & Andersson, U. (2012), The interplay of networking activities and internal knowledge actions for subsidiary influence within MNCs. Presented at 39th AIB-UKI conference, Liverpool, UK, 29th-31st March

Najafi-Tavani, Z., Giroud, A., & Andersson, U. (2011), Which one is the Key to Subsidiaries' Influence within MNCs: Embeddedness or Knowledge? Presented at 37th EIBA Annual Conference - Bucharest, Romania, 8th-10th Dec

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., & Cavusgil, S. T. (2010), How Does Subsidiary’s Relationship Characteristics Matter? Presented at 38th AIB-UKI conference, Edinburgh, UK, 14th-16th April

Najafi-Tavani, Z., Zaefarian, G., Naudé, P., Henneberg, C.S., & Giroud, A., (2010), Knowledge Flows and Subsidiary’s Strategic Role: Using the Configuration Theory to Extend Gupta and Govindarajan’s Typology, Presented at 52nd annual conference of the Academy of International Business, Rio de Janeiro,  Brazil, 25th – 29th June

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., (2010), Mediating effects in Reverse Knowledge Transfer Processes: The Case of Knowledge-Intensive Services in the U.K., Presented at 7th JIBS workshop development, Rio de Janeiro, Brazil, 26th June

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., (2010), Subsidiary willingness and Reverse Knowledge Transfer: The Case of Knowledge-Intensive Services in the U.K., Presented at 37th AIB-UKI conference- Dublin, Ireland, 8th-10th April

Najafi-Tavani, Z., Giroud, A., & Sinkovics, R., (2009), Reverse Knowledge Transfer within MNCs: The Case of Knowledge-Intensive Services in the U.K., Presented at 35th EIBA Annual Conference - Valencia, Spain, 13th-15th December

Read more about: