Dr Zhaleh Najafi Tavani

Position:

Lecturer in Marketing

Email:Z.NajafiTavani@leeds.ac.uk
Telephone:0113 343 4664
Location:1.05, 18 Lyddon Terrace
Category:Marketing

Profile

Qualifications

PhD, Manchester Business School
MSc in Industrial Engineering, University of Amirkabir
BSc in Computer Hardware Engineering, Azad University- Trhran Markaz

Research

Business relationships
New service development
Services performance
Intra-firm knowledge transfer
International strategic alliances

Teaching

LUBS 5475M MSc International Distribution Strategy
LUBS3190 International Marketing

Publications

Refereed Journal Papers

Najafi Tavani, Zh., Giroud, A., & Sinkovics, R., "Mediating effect in Reverse Knowledge Transfer Processes: The Case of Knowledge-Intensive Services in the U.K." Management International Review (forthcoming)

Refereed Conference Papers

Najafi Tavani, Zh., Giroud, A., & Sinkovics, R., & Cavusgil, S. T. (2010) How Does Subsidiary's Relationship Characteristics Matter? Presented at 38th AIB-UKI conference, Edinburgh, UK, 14th-16th April

Najafi Tavani, Zh., Zaefarian, Gh., Naudé, P., Henneberg, C.S., & Giroud, A., (2010) Knowledge Flows and Subsidiary's Strategic Role: Using the Configuration Theory to Extend Gupta and Govindarajan's Typology, Presented at 52nd annual conference of the Academy of International Business, Rio de Janeiro, Brazil, 25th - 29th June

Najafi Tavani, Zh., Giroud, A., & Sinkovics, R., (2010) Mediating effects in Reverse Knowledge Transfer Processes: The Case of Knowledge-Intensive Services in the U.K., Presented at 7th JIBS workshop development, Rio de Janeiro, Brazil, 26th June

Najafi Tavani, Zh., Giroud, A., & Sinkovics, R., (2010) Subsidiary willingness and Reverse Knowledge Transfer: The Case of Knowledge-Intensive Services in the U.K., Presented at 37th AIB-UKI conference- Dublin, Ireland, 8th-10th April

Najafi Tavani, Zh., Giroud, A., & Sinkovics, R., (2009) Reverse Knowledge Transfer within MNCs: The Case of Knowledge-Intensive Services in the U.K., Presented at 35th EIBA Annual Conference - Valencia, Spain, 13th-15th December