Dr Stavroula Spyropoulou


Associate Professor of Marketing

Email: ss@lubs.leeds.ac.uk
Telephone: +44 (0) 113 343 6814
Location: 1.08d
Category: Academic, Marketing



PhD in Marketing, Leeds University Business School
BSc in Economics and Finance, University of Indianapolis


International marketing
Competitive strategies and performance
Cross-cultural buyer-seller relationships
Marketing strategy


Journal Articles

“Drivers and performance outcomes of innovativeness: An empirical study”, British Journal of Management, forthcoming, (with Lida Kyrgidou), DOI: 10.1111/j.1467-8551.2011.00803.x

“Integrating the Smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda”, Journal of Strategic Information Systems, Vol. 20, No. 1 pp. 27-37, 2011, ISSN 0963-8687 (with Leyland F. Pitt, Michael Parent, Iris Junglas and Anthony Chan), DOI: 10.1016/j.jsis.2010.09.005

“An examination of branding advantage in export venture”, European Journal of Marketing, Vol. 45, No. 6, pp.910-935, 2011, ISSN 03090566 (with Dionysios Skarmeas and Constantine S. Katsikeas), DOI: 10.1108/03090561111119967

“Assessing the contribution of learning mainstream marketing journals to the international marketing discipline”, International Marketing Review, Vol. 27, No. 5, pp. 491-518, 2010, ISSN 0265-1335 (with Leonidas Leonidou, Bardley R. Barnes and Constantine S. Katsikeas), DOI: 10.1108/02651331011076563

“The role of corporate image in business-to-business export ventures: A resource–based approach”, Industrial Marketing Management, Vol. 39, No. 5, pp. 752-760, 2010, ISSN 0019-8501 (with Dionysios Skarmeas and Constantine S. Katsikeas), DOI: 10.1016/j.indmarman.2010.02.014

“Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products” (with D. Skarmeas, C. S. Katsikeas and E. Salehi-Sangari), Industrial Marketing Management, 36, 1, Special Issue, 2008, pp. 23-36. ISSN 0019-8501, DOI: 10.1016/j.indmarman.2007.04.004

“An analytical review of the factors stimulating smaller firms to export: implications for policy-makers” (with L. C. Leonidou, C. S. Katsikeas and D. Palihawadana), International Marketing Review, 24, 6, 2007, pp. 735-70. ISSN 0265-1335, DOI: 10.1108/02651330710832685

“Matching modes of export strategy development to different environmental conditions” (with G. Balabanis), British Journal of Management, 18, 1, 2007, pp. 45-62. ISSN 1467-8551, DOI: 10.1111/j.1467-8551.2006.00505.x

“Anxiety of dependency in international joint ventures? An empirical study of drivers and consequences of relationship insecurity” (with M. J. Robson and A. Bin Khalifa Al-Khalifa), Industrial Marketing Management, 35, 5, 2006, pp. 556-66. ISSN 0019-8501, DOI: 10.1016/j.indmarman.2005.06.011

“Behavioral attributes and performance in international strategies Alliances: review and future directions” (with M. J. Robson and D. Skarmeas), International Marketing Review, 23, 6, 2006, pp. 585-609. ISSN 02651335. 2006 Best Article Award.

“What I say about myself: Communication of brand personality by African countries” (with L. Pitt, R. Opoku, M. Hultman and R. Abratt), Tourism Management, 28, 3, 2007, pp. 835-44, 2007. ISSN 101016, DOI: 10.1016/j.tourman.2006.06.003

“An Integrated framework of newspaper advertising: A longitudinal analysis” (with L. C. Leonidou, C. N. Leonidou and J. Reast), Journal of Marketing Management, 22, 7/8, 2006, pp. 759-79. ISSN 0267-257X, DOI: 10.1362/026725706778612185

“How well are business schools managing their brands? A research Note” (with L. F. Pitt, P. Berthon and M. J. Page), Journal of General Management, 31, 3, 2006, pp. 1-10. ISSN 0306 - 3070. pp. 1-10 Re-published in 2008 as one of five chosen articles in a special issue of the same Journal, “JGM: Through the Year” – to re-establish the publication’s eminence amongst its readers, and also to progress towards expanding its global reach.

“Price as a variable in online consumer trade-offs” (with T. Karlson, C. Kuttainen and L. Pitt), Marketing Intelligence & Planning, 23, 4, 2005, pp. 350-58. ISSN 0263-4503. 2006 Highly Commended Award. DOI: 10.1108/02634500510603456