FACULTY STAFF

Profile

Qualifications

MSc International Marketing Management - Leeds University Business School
BSc Economics Science (Business Administration) - Aristotle University of Thessalonica

Responsibilities

Module leader for Marketing Strategy modules (MSc International Marketing Management & MA Advertising and Marketing)
Teaching at the postgraduate programs
Postgraduate supervision
Personal tutor

Research

Areas of Interest:
Strategic Management
Marketing Management
International Marketing
Advertising   

Teaching

Academic Year: 2010 – 2011
LUBS 5410M/5465M – Marketing Strategy

Academic Year: 2009 – 2010
LUBS 5445M/5490M: Internet Marketing

Publications

Refereed Journal Papers:

“Drivers and Outcomes of Importer Adaptive Behavior in International Business Relationships”, (with L.C. Leonidou, D. Palihawadana, and C.N. Leonidou) Journal of World Business, 2012, forthcoming, ISSN: 1090-9516.

Refereed Conference Papers:

 “Intended and Realised Marketing Strategy: The Deterministic Effects of Market Uncertainty” (Chari, S. 2010), Global Marketing Conference, Tokyo.

 “Marketing Strategy Making Process: An Empirical Analysis of Intended and Realised Strategies” (Chari, S. 2010), Academy of International Business, Rio de Janeiro.

 “Intended and Realized Marketing Strategies: An Exploratory Perspective” (Chari, S. 2009), Strategic Management Society Conference, Washington D.C.

“Marketing Strategy Formulation Process” (Chari, S. 2009), Academy of Marketing Conference, Leeds, UK 

Other Publications:

Contributor to: “MarketingBrief (2010): 100 Marketing Concepts in Brief”. London: Knowledge Brief (1st Ed). 

Contributor to:  “BusinessBrief (2008): 100 Business Concepts in Brief”. London: Knowledge Brief (1st Ed).