Dr Nathaniel Boso
Dr. Nathaniel Boso is a lecturer (or Assistant Professor) in Marketing at Leeds University Business School, University of Leeds. Prior to this, he held Research Associate position at Loughborough University School of Business and Economics. Dr. Boso holds a Bachelor degree in Business Administration from the University of Ghana Business School. In 2003, Dr. Boso enrolled on a Master degree programme at Umeå University, Sweden and was awarded an MSc in Marketing Research in 2004. During his Master’s degree programme, he developed an interest in export organisations and how such organisations might use a combination of marketing and entrepreneurial processes to enhance their performance in overseas markets. In his doctoral study at Loughborough University, Dr. Boso took this issue further by developing an export entrepreneurial-oriented behaviour construct, which he has studied among a large sample of exporting organisations with operations in the UK and Ghana. His doctoral studies were supported by a scholarship from Loughborough University.
His teaching interests include international marketing, marketing management, entrepreneurship and small business management. He is also a specialist educator in structural equation modelling (using LISREL and SMARTPLS). His research interests include international (export) marketing and entrepreneurship, innovation management, and research methodology. His research specifically focuses on examining how firms’ market, entrepreneurial and innovation orientations interact to drive export performance across different world economies: advanced, emerging and developing. His recent works are forthcoming in multiple internationally-recognised high impact journals such as the International Small Business Journal, and International Business Review.
He is also a regular speaker at international conferences on international marketing and entrepreneurship, and developing economy issues. His research has won multiple awards, including the prestigious 2011 Journal of Small Business Management (JSBM) Best Empirical Paper Award at the 25th United States Association of Small Business & Entrepreneurship (USASBE) Annual Conference. Dr. Boso is an active member of USASBE, the Academy of International Business, the Academy of Marketing Science and the European Marketing Academy.
Dr. Boso is the editorial assistant of the International Marketing Review, and he serves on the review panel of several top-tier academic journals as an ad hoc reviewer.
Forthcoming Journal Articles
Boso, N., Story, V.M., & Cadogan, J.W. (2012). Entrepreneurial Orientation and Market Orientation as Drivers of Product Innovation Success: A Study of Exporters from a Developing Economy, forthcoming in International Small Business Journal. DOI: 10.1177/0266242611400469
Boso, N., Cadogan, J.W. & Story, V.M., (forthcoming). Complementary Effect of Entrepreneurial and Market Orientations on Export New Product Success under differing levels of Competitive Intensity and Financial Capital, forthcoming in International Business Review.
Recent Published Papers at Refereed Conferences
Boso, N., Cadogan, J.W. & Story, V.M. (2012). An Empirical Examination of the Relationship between Competitive Aggressiveness and Market Share Performance. Proceedings of 2012 Winter Marketing Educators' Conference, American Marketing Association, St. Petersburg, Florida, USA, Feb. 17 – Feb. 19, 2012
Boso, N., Cadogan, J.W. & Story, V.M. (2012). The Impacts of Market-Based Resources on Export Performance: Empirical Examination of Non-Linear and Moderating Effects. Proceedings of 2012 Winter Marketing Educators' Conference, American Marketing Association, St. Petersburg, Florida, USA, Feb. 17 – Feb. 19, 2012
Boso, N., Cadogan, J.W. & Story, V.M. (2011), " The impacts of market orientation and entrepreneurial orientation on Export Profitability: Examination of environment and resource moderators", proceedings of Academy of Marketing Science - World Marketing Congress conference, Reims, France, July 20 - July 23, 2011
Cadogan, J.W., Boso, N. & Story, V. (2011), " Market-driving Product Innovation and Export Success", Proceedings of European Marketing Academy Conference (EMAC), Ljubljana, Slovenia, May 24-27, 2011
Boso, N., Cadogan, J.W. & Story, V. (2011), " Competitive Aggressiveness and Export Market Share: Non-Linear and Moderating Effects", Proceedings of European Marketing Academy Conference (EMAC) Special Session, Ljubljana, Slovenia, May 24-27, 2011
Boso, N., Cadogan, J.W. & Story, V.M. (2011), "Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial Strategy to Predict Export Sales Performance?" Proceedings of Academy of Marketing Science conference, Coral Gable, Miami, USA, May 24-7, 2011.
Boso, N., Story, V.M., Cadogan, J.W. & Kaponde, V.P. (2011), " Antecedents and Consequences of Product Innovation Success: A Study of International New Ventures from a Developing Economy", proceedings of United State Association of Small Business & Entrepreneurship (USASBE) conference, Hilton Head Island, South Carolina, USA, January 13-16, 2011. Winner of the Journal of Small Business Management (JSBM) Best Empirical Paper Award.
Boso, N., Story, V.M. & Cadogan, J.W. (2010), "The Impacts of Export Market and Entrepreneurial Orientations on Export Performance: The Mediating Effects of Resource Reconfiguration Strategy", Proceedings of the 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil, p. 241. ISSN: 2078-0435.
Boso, N., Cadogan, J.W. & Story, V.M. (2010), "Market Orientation and Entrepreneurial Orientation as Drivers of Product Innovation Success: A Study of Exporting Firms", Proceedings of European Marketing Academy Conference (EMAC), Copenhagen, Denmark. ISBN: 978-87-92569-01-1.
Boso, N., Story, V.M. & Cadogan, J.W. (2009) "The export entrepreneurial orientation: a qualitative study of British exporting firms", proceedings of British Academy of Management conference, Brighton, United Kingdom.
Boso, N., Story, V.M. & Cadogan, J.W. (2009), "Exploring the entrepreneurial orientation construct in an export context: preliminary evidence and research propositions", Proceedings of Academy of International Business - UK & Ireland chapter, Glasgow, Scotland. ISBN: 978-0-85261-910-0.