Dr Magnus Hultman
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Profile
Qualifications
BSc International Business and Economics,
MSc International Business and Economics,
PhD Industrial Marketing,
Lulea University of Technology, Sweden
Experience
Dr. Magnus Hultman is an Associate Professor of Marketing at Leeds University Business School. He holds a BSc and an MSc in International Business and Economics in addition to a PhD in Industrial Marketing from Lulea University of Technology in Sweden. Prior to his current position, Dr. Hultman worked as a Lecturer at Lulea University of Technology and has also been involved in consultancy work for a number of local organisations on issues of marketing research and strategy. Before joining academia he worked in the financial sector.
Dr. Hultman’s current research interests revolve around international marketing strategy issues, branding, and various aspects of marketing communications. His research has been accepted for publication in internationally renowned academic journals such as International Business Review, International Marketing Review, Journal of International Marketing, and Tourism Management among others. His work is also regularly presented at leading international academic conferences across the world.
Responsibilities
Deputy Director of the Global and Strategic Marketing Research Centre (GLOSMARC)
Module manager for International Marketing module (MSc)
Teaching at the MA and MSc programmes
Postgraduate supervisor
Personal tutor
Research
International marketing
Marketing communications
Branding
Tourism/hospitality marketing
Sports marketing
Teaching
International Marketing (MSc)
Marketing Strategy (MA)
Understanding your Discipline (PhD)
Publications
Journal Articles
“Export Promotion Strategy and Performance: The Role of International Experience” (with Constantine S. Katsikeas and Matthew J. Robson, 2011), Journal of International Marketing, 19 (4), 17-39.
“Evaluating the green advertising practices of international firms: A trend analysis” (with Leonidas C. Leonidou, Constantinos N. Leonidou, and Dayananda Palihawadana, 2011), International Marketing Review, 28 (1), 6-33.
“Export Product Strategy Fit and Performance: An Empirical Investigation” (with Matthew J. Robson, and Constantine S. Katsikeas, 2009), Journal of International Marketing, 17 (4), 1-23.
“Positioning in Marketspace: The Evaluation of Swedish Universities’ Online Brand Personalities” (with Robert A. Opoku and Esmail Salehi-Sangari, 2008) Journal of Marketing for Higher Education, 18 (1), 124-144.
“Private Label Competition: The Perspective of Swedish Branded Goods Manufacturers” (with Robert A. Opoku, Esmail Salehi-Sangari, Pejvak Oghazi, and Thong Bui Quang, 2008) Management Research News, 31 (2), 125-141.
“Electronic Supply Chain Management Applications by Swedish SMEs” (with Hooshang M. Beheshti, Esmail Salehi-Sangari, Robert A. Opoku, and Marie-Louise Jung, 2007) Enterprise Information Systems, 1 (2), 255-268.
“What I Say About Myself: Communication of Brand Personality by African Countries Through Their Tourism Websites” (with Leyland F. Pitt, Robert A. Opoku, Russell Abratt, and Stavroula Spyropoulou, 2007), Tourism Management, 28 (3), 835-844.
Selected Conference Papers
“Antecedents and Relationship Consequences of Foreign Supplier Unethical Marketing Behavior: An Importer’s Perspective” (with Leonidas C. Leonidou, Dafnis Coudounaris, and Constantinos N. Leonidou, 2011), AMA Summer Marketing Educators' Conference 2011. San Fransisco CA, USA.
“Promotion Strategy Adaptation and Performance” (with Constantine S Katsikeas and Matthew J Robson, 2011), 2011 AMS World Marketing Congress. Reims, France.
“Value drivers of importers’ perceptions on exporters’ unethical behavior: Effects on relationship quality and performance” (with Leonidas C. Leonidou, Dafnis Coudounaris, and Constantinos N. Leonidou, 2011) AIB 2011 Annual Meeting. Nagoya, Japan.
“International Marketing Adaptation and Strategic Fit” (with Constantine S. Katsikeas and Matthew J. Robson, 2011), EMAC 40th Conference. Ljubljana, Slovenia.
“Paying premium prices for sustainable tourism: an investigation of some antecedents” (with Azadeh Kazeminia, Arash A. Kordestani, and Esmail Salehi-Sangari, 2011), Academy of Marketing Science Annual Conference. Coral Gables FL, USA.
“Promoting and Intentions to Revisit Tourism Destinations: The Role of Destination Personality, Satisfaction, and Identification” (with Dionysis Skarmeas, 2010), 2010 Global Marketing Conference at Tokyo. Tokyo, Japan.
“Determinants of Self-Service Acceptance: A Proposed Model” (with Pejvak Oghazi and Rana Mosthagel, 2008), UK Academy of Marketing 2008 Annual Conference. Aberdeen, Scotland.
“Good Looks – Good Courses: The Link between Physical Attractiveness and Perceived Performance in Higher Educational Services” (with Pejvak Oghazi, 2007), ANZMAC 2007 Conference. Dunedin, New Zeeland.
“Internet Usage in SCM and its Impact on Overall Efficiency: a Swedish SME perspective” (With Marie-Louise Jung, Robert A. Opoku, and Esmail Salehi-Sangari, 2007), The 2007 Annual Conference of the Academy of Marketing Science. Coral Gables FL, USA.
“Towards a Framework of Web Performance Evaluation: A Literature Review and Measurement Classification” (with Robert A. Opoku, 2007), The 13th Biennal World Marketing Congress. Verona, Italy.
“Factors Influencing the Success of E-Marketplaces” (with Thong Bui Quang, 2005), The 28th National Institute for Small Business & Entrepreneurship (ISBE) Conference. Blackpool, UK.
“Communication of Brand Personality through African Tourism Websites” (with Robert A. Opoku 2005), The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. Dublin, Ireland.