Ms Liz Mason
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Profile
Qualifications
LL.B (Hons) Law – University of Leeds
Institute of Export Professional Diploma
Experience
Liz has over 20 years experience in international business commencing her career in the private sector working primarily for SME manufacturing firms in the chemicals, textile and printing industries. She has also worked in the International Operations Division of the National Westminster Bank. In the public sector Liz has worked as an International Trade Advisor with UK Trade and Investment in a role that assisted firms to develop international business strategies. She has also worked as International Trade Manager at the Yorkshire and Humber Regional Development Agency, Yorkshire Forward where she developed and launched a range of international business support programmes. For the last ten years Liz has delivered international business training programmes to firms both at UK and overseas institutions. Liz is a distance learning tutor and examiner for the Institute of Export where she has worked for the last ten years. She has taught at University level at two leading UK Universities, primarily at the University of Leeds, for the last five years. Her specialist teaching subjects are International Business, European Business and Managing and Exploiting International Business.
Research
Liz is currently undertaking doctoral research in the Centre for International Business, University of Leeds on The effect of national intellectual property enforcement on the IP management strategy of EU/US firms: The case of India and China.
Teaching
Introduction to International Business (Foundation level)
International Economic Environment (2nd year Undergraduate)
International Business Management (3rd year Undergraduate)
European Business (MSc International Business)
Managing and Exploiting Intellectual Capital (MSc International Business)
Research Methods (MSc International Business)
Publications
Mason, E.L and Cross, A. R, (2009) The effect of national IP enforcement on the IP management strategies of firms: The case of India and China, International Journal of Intellectual Property Management, Vol 3, No. 3