Dr Ghasem Zaefarian

Position:

Lecturer in Marketing

Email:G.Zaefarian@Leeds.ac.uk
Telephone:0113 343 3233
Location:G.03, 18 Lyddon Terrace
Category:Marketing
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Profile

Qualifications

BSc: Industrial Engineering, Sharif University of Technology, Iran

MSc: Master of Business Administration (MBA), Sharif University of Technology, Iran

PhD: Marketing, Manchester Business School, The University of Manchester, UK

Responsibilities

Teaching at MSc programs

Research

Business Relationships, Networks, Services Marketing, and Quantitative Methods in Marketing and Strategy Research

Teaching

LUBS5470M MSc International Services Marketing

Publications

Zaefarian, Ghasem, Stephan C. Henneberg, and Peter Naudé (2011), "Resource Acquisition Strategies in Business Relationships," Industrial Marketing Management, 40 (6), 862-74.

Zaefarian, Ghasem, Peter Naudé, and Stephan C. Henneberg (2010), "Configuration Theory Assessment of Business Relationship Strategies: Conceptual Model and Hypothesis Development," Journal of Customer Behaviour, 9 (3), 299-316.