FACULTY STAFF

Profile

Qualifications

PhD, University of Bradford Management Centre
MBA, University of Bradford Management Centre
BSc (Hons) Sport, Nottingham Trent University

Experience

Following a senior management career in the Financial Services Sector, Dr Thwaites joined the University of Leeds in 1989. He has held a number of administrative roles, including Director of Studies in Management. His teaching activities have spanned undergraduate, postgraduate and post experience programmes both in the UK and overseas.

Research

Dr Thwaites has published over seventy journal articles, textbook chapters and case studies in the marketing area. He has also been a regular contributor at mainstream international marketing conferences. His sport-specific work has been presented at the North American Society for Sport Management and the Sport Management Association of Australia and New Zealand Conferences. He has also been a keynote speaker at the European Association for Sport Management Symposium. Current research interests include sport sponsorship, ambush marketing, sport tourism and collaborative agreements in sport.

Teaching

Core marketing areas plus specific modules involving strategy and services.

Publications

Barnes, B.R.; Thwaites, D.; Lowe, B., “The Impact of Negative Publicity on Celebrity Endorsements” Psychology and Marketing, 2009 (forthcoming)

Berthon, P.; Pitt, L.F.; Berthon, J.P.; Campbell, C.; Thwaites, D., e-Relationships for e-Readiness: Culture and Corruption in International e-B2B Industrial Marketing Management 37(1) pp.83-91, 2008

Chadwick, S.; Thwaites, D., “Commitment in Sponsorship Relationships” Journal of General Management, Autumn 2008

Davou, K.; Thwaites, D.; Chadwick, S., Emotional Engagement and Experiential Marketing: The Case of the Athens Olympic Games Journal of Sport Management and Marketing, 4(1) pp.102-122, 2008

Shabbir, H.A,; Palihawadana, D.; Thwaites, D., Determining the antecedents and consequences of donor-perceived relationship quality – A dimensional qualitative research approach Psychology and Marketing, 24, pp271-293, 2007

Shabbir, H.A.; Thwaites, D., Humour as a Mask for Deceptive Advertising: It’s No Laughing Matter The Journal of Advertising, 36, pp75-87, 2007

Shabbir, H.A.; Thwaites, D., “The Use of Humour to Mask Deceptive Advertising –It’s No Laughing Matter” The American Academy of Advertising Newsletter, June 3(2) p.9, 2007

Shabbir, H.A.; Palihawadana, D.; Thwaites, D., The Dynamics and Implications of Relationship Quality in the Charity-Donor Dyad, pp110-143, 2007

Chadwick, S.; Thwaites, D., Distinguishing between Short-term and Long-term Commitment in Football Shirt Sponsorship Programmes: Towards a Matrix of Management Implications International Journal of Sports, Marketing and Sponsorship, 7, pp.163-177, 2006

Chadwick, S.; Thwaites, D., Analysis of the Determinants of Commitment in Sponsorship Dyads European Marketing Academy Conference, Milan, Italy, 2005

Chadwick, S.; Thwaites, D., Managing Sport Sponsorship Programs-Lessons from a Critical Assessment of English Soccer Journal of Advertising Research, 45, pp.328-338, 2005

Chadwick, S.; Thwaites, D., Advances in the Management of Sport Sponsorship Journal of General Management, 30, pp.39-60, 2004

Chadwick, S.; Thwaites, D., The Antecedants of Commitment in Sponsorship Relationships Proceedings of the 12th Congress of the European Association of Sports Management, 2004

Thwaites, D.; Chadwick, S.M., Delivering Service Quality Sport Tourism: Paradigms and Theories, 2004