Dr Constantinos Leonidou

Position:

Associate Professor of Marketing
Director of Research for Marketing

Email:C.Leonidou@leeds.ac.uk
Telephone:+44 (0) 113 343 6855
Location:G.12
Category:Academic, Marketing
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Profile

Qualifications

PhD in Marketing, University of Leeds, UK
MBA Master of Business Administration, Cardiff University, UK
BA (Hons) Business Administration, Middlesex University, UK

Responsibilities

Module manager for the Corporate Social Responsibility and Sustainability module
Teaching at the undergraduate and postgraduate programs
Postgraduate supervision
Personal tutor

Research

Sustainability & environmental marketing/management
Corporate social responsibility and business ethics
International marketing
Marketing communications
Hotel and tourism marketing

Teaching

LUBS5427M – Corporate Social Responsibility and Sustainability
LUBS3190 – International Marketing
LUBS2850 – Marketing

Publications

Journal articles

“Drivers and outcomes of importer adaptive behavior in international business relationships”, (with L. C. Leonidou, D. Palihawadana, and S. Chari) Journal of World Business, 2012, forthcoming, ISSN: 1090-9516.

“Evaluating the green advertising practices of international firms: A trend analysis” (with L. C. Leonidou, D. Palihawadana, and M. Hultman) International Marketing Review, 2011, forthcoming, ISSN: 0265-1235.

“Research into environmental marketing/management: A bibliographic analysis” (lead author, with L. C. Leonidou), European Journal of Marketing, 2011, forthcoming. ISSN: 0309-0566.

“Opportunism as the inhibiting trigger for developing long-term oriented Western exporter - Hong Kong importer relationships” (with B. R. Barnes, L. C. Leonidou, and N. Y. M Siu), Journal of International Marketing, 2010, 18(2), 35-63. ISSN: 1069-031X.

 “Sources of exercised power as drivers of trust and commitment in cross-border industrial buyer-seller relationships” (with L. C. Leonidou and M. A. Talias), Industrial Marketing Management, 2008, 37(1), 92-103, Special issue. ISSN: 0019-8501.

“An integrated framework of newspaper advertising: A longitudinal analysis” (with L. C. Leonidou, S. A. Spyropoulou, and J. D. Reast), Journal of Marketing Management, 2006, 22(7), 759-797, ISSN: 0267-257X.