Dr Charalampos (Babis) Saridakis
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Profile
Qualifications
PhD in Marketing, Athens University of Economics and Business, Greece
MSc in Advanced Marketing Management, University of Lancaster, UK
BSc in Marketing and Communication, Athens University of Economics and Business, Greece
Experience
Dr. Charalampos (Babis) Saridakis is a Lecturer in Marketing at Leeds University Business School. He holds a BSc in Marketing and Communication from the Athens University of Economics and Business and an MSc with distinction in Advanced Marketing Management from the University of Lancaster. In his doctoral thesis, which was supervised by professor George Baltas and concerned the car market, price structure, buyer behaviour, and product preferences were addressed. Babis has worked as a Research Fellow in the ALARM Research Centre, in Athens University of Economics and Business and as a Teaching Fellow in the Mediterranean College of Athens. His work has been presented in international conferences such as the American Marketing Association Conference, European Marketing Academy Conference, Academy of Marketing Conference and the International European Institute for Retailing and Services Studies (EIRASS) Conference. He has published in journals such as the Journal of the Operational Research Society, Journal of Product and Brand Management and the International Review of Retail Distribution and Consumer Research. He is also a member of the European Marketing Academy, British Marketing Academy, Greek Marketing Academy and the Economic Chamber of Greece.
Responsibilities
Teaching at the postgraduate programs
Personal tutor
Research
Research interests of Dr. Saridakis lie in the areas of econometric and marketing models, conjoint analysis, discrete choice analysis, quantitative research methods, consumer behaviour, empirical determination of consumer preferences and preference heterogeneity. He also works in the broad areas of brand and product line management and is particularly interested in the car market and retailing.
Teaching
LUBS5402M Consumer Behaviour - MA
LUBS5775 Sales Force Management - MBA
LUBS5285 Intro to Research Design and Data Analysis – Doctoral Program
Publications
Publications in Refereed Journals
Baltas, G. & Saridakis, C. (2010), Measuring brand equity in the car market: a hedonic price analysis. Journal of the Operational Research Society, 61(2), 284-293.
Baltas, G. & Saridakis, C. (2009), Brand-name effects, segment differences, and product characteristics: an integrated model of the car market. Journal of Product and Brand Management, 18(2), 143-151.
Saridakis, C. (2009), A hybrid conjoint model for the identification of the UK supermarket choice determinants: an exploratory study. International Review of Retail, Distribution and Consumer Research, (19)2, 103-133.
Publications in Refereed Conference Proceedings
Baltas, G, Saridakis, C., Tsafarakis, S. & Matsatsinis, N. (2011), A Nature-inspired Approach to Retail Strategy: Introducing Swarm Intelligence to Store Type Portfolio Management, Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association. San Francisco – San Francisco Marriott Marquis.
Baltas, G, Saridakis, C., Tsafarakis, S. & Matsatsinis N. (2011), Using partcle swarm optimization to design optimal product lines, Proceedings of the European Marketing Academy Conference (EMAC). Ljubljana–Slovenia: University of Ljubljana.
Baltas, G, Matsatsinis, N, Saridakis, C. & Tsafarakis, S. (2010), A combined experimental and evolutionary method for optimal store type diversification, Proceedings of the Summer Marketing Educators’ Conference, American Marketing Association. Boston – Boston Marriott Copley Place.
Baltas, G. & Saridakis, C. (2010), A Unified Framework for Dealing with Preference and Variance Heterogeneity in Conjoint Experiments, Proceedings of the German-French-Austrian Conference on Quantitative Marketing. Vienna – Austria: University of Vienna.
Baltas, G, Saridakis, C. & Tsafarakis, S. (2010), Introducing evolutionary modeling to strategic retail decisions: Optimal diversification of store portfolios through genetic algorithms, Proceedings of the European Marketing Academy Conference (EMAC). Copenhagen – Denmark: Copenhagen Business School.
Baltas, G. & Saridakis, C. (2009). Car marques and car models: the dual structure of brand names and their pricing implications in the automobile market. Proceedings of the 38th European Marketing Academy Conference. Nantes, France: Audencia Nantes School of Management.
Baltas, G. & Saridakis, C. (2009). A model for the empirical determination of heterogeneous and heteroscedastic preferences in conjoint experiments. Proceedings of the Academy of Marketing Conference. Leeds, England: Leeds Metropolitan University.
Saridakis, C. (2008). A Hybrid Conjoint Model for the Identification of the UK Supermarket Choice Determinants. Proceedings of the Academy of Marketing Conference. Aberdeen, UK: Aberdeen Business School.
Baltas, G. & Saridakis, C., (2008). Brand and segment heterogeneity: implications for car prices. Proceedings of the Academy of Marketing Conference. Aberdeen, UK: Aberdeen Business School.
Saridakis, C. & Solgaard, H.S. (2006). A Hierarchical Bayes Conjoint Model for Measuring Consumers’ Trade-Off Among Attributes of Supermarket Formats. Proceedings of the 13th Conference on Recent Advances in Retailing & Services Science. Budapest, Hungary.