Prof Bill Gerrard
D.Phil Economics, York
M.Phil Economics, Cambridge
MA Economic Science, Aberdeen
2002 to-date Acting Editor, European Sport Management Quarterly
1995 to-date Reader in economics, Leeds University Business School
1993-1998 RES Conference Secretary
1988-1995 Lecturer in economics, University of York
1997 Visiting professor, University of Torino
1984-1988 Lecturer in economics, University of Leeds
1983-1984 Industrial economist, Unilever plc Visiting professor, University of Manitoba Business consultant, sports industry
Dr Bill Gerrard is an international authority on sports finance. He has published academic papers on the player transfer market, measuring player quality, coaching efficiency, sports sponsorship and the media ownership of teams. He is Acting Editor of the European Sport Management Quarterly and a member of the editorial boards of the Journal of Sport Management and the Journal of Sports Economics. He is a member of the North American Society of Sport Management and the European Association of Sport Management. He undertakes consultancy work in the sports industry, advising teams, governing bodies and financial institutions. Dr Gerrard has developed player transfer and wage valuation systems for use in the football industry. He has undertaken squad valuations for various football clubs, including Leeds United.
Undergraduate, The Economics and Finance of Football
Graduate, Corporate Finance
MBA, Corporate Finance
Short Course, Corporate Valuation, Indian Managers Programme
- 'My most interesting and enjoyable module. Really happy to have this available'
- 'Top module'
- Bill was a very good lecturer'
Theory of the Capitalist Economy: Towards a Post-Classical Synthesis, Blackwell, 1989.
The Philosophy and Economics of J.M. Keynes (edited with Mr J.V. Hillard), Edward Elgar, 1992.
The Economics of Rationality (edited volume), Routledge, 1993.
Contributions to Books
‘Keynesian economics: the road to nowhere?’ in J.V. Hillard (ed.) J.M. Keynes in Retrospect, Edward Elgar, 1988, pp. 125-152.
‘Classical economics and the Keynesian revolution’ in R.C. Olby et al (eds) Companion to the History of Modern Science, Routledge, 1989, pp. 479-493.
‘From A Treatise on Probability to the General Theory: continuity or change in Keynes’s thought?’ in B. Gerrard and J. Hillard (eds) The Philosophy and Economics of J.M. Keynes, Edward Elgar, 1992, pp. 80-95.
‘Human logic in Keynes's thought: escape from the Cartesian vice’ in P. Arestis and V. Chick (eds) Recent Developments in Post-Keynesian Economics, Edward Elgar, 1992, pp.-16.
‘Beyond the logical theory of rational choice’ in B. Gerrard (ed.) The Economics of Rationality, Routledge, 1993, pp. 52-67.
‘The significance of interpretation in economics’ in W. Henderson et al. (eds) Economics, Language and Critical Theory, Routledge, 1993, pp. 51-63.
‘Animal spirits’ in P. Arestis and M.C. Sawyer (eds) The Elgar Companion to Radical Political Economy, Edward Elgar, 1994, pp. 15-19.
‘Probability, uncertainty and behaviour: a Keynesian perspective’ in S.C. Dow and J.V. Hillard (eds) Keynes, Knowledge and Uncertainty, Edward Elgar, 1995, pp. 177-196.
‘Method and methodology in Keynes’s General Theory’ in G.C. Harcourt and P. Riach (eds), The Second Edition of Keynes’s General Theory, Routledge, 1997, pp. pp. 166-202.
‘Disequilibrium states and adjustment processes: towards a historical-time analysis of behaviour under uncertainty’ (with Dr G. Fontana) in S. C. Dow and P. E. Earl (eds), Contingency, Complexity and the Theory of the Firm: Essays in Honour of Brian J. Loasby Volume II, Edward Elgar, 1999, pp. 235-253.
'Traffic congestion, the urban business sector and the sustainable city: a proposed framework for analysis' (with V. Li Donni and A. S. Bergantino) in H. Meersman, E. van der Voorde and W. Winkelman, World Transport Research: Proceedings of the 8th World Conference on Transport Research, Volume 4: Transport Policy, 1999, Pergamon, pp. 281-292.
‘The encompassing principle as an emerging methodology for Post Keynesian economics’ (with G. Fontana) in P. Arestis, M. Desai and S. C. Dow (eds), Victoria Chick – Festchrift, Edward Elgar, forthcoming.
‘Media ownership of teams: the latest stage in the commercialisation of team sports?’ in T. Slack (ed.), The Commercialisation of Sport, Frank Cass Publishers, forthcoming.
'A Post-Keynesian theory of decision-making under uncertainty' (with G. Fontana) in K. Nielsen (eds), Uncertainty in Economic Decision Making: Ambiguity, Mental Models and Institutions, Edward Elgar, forthcoming.
‘Old, new and post Keynesian perspectives on the IS-LM framework: a contrast and evaluation’ (with Prof. H.D. Dixon) in W. Young (ed.), IS-LM and Modern Macroeconomics, Kluwer, forthcoming.
‘The role of econometrics in a radical methodology’ in S.C. Dow and J.V. Hillard (eds), Beyond Keynes, Volume 1: Microeconomics and Econometrics, Edward Elgar, forthcoming.
'Keynes's General Theory' in B. Snowdon and H. Vane (eds), An Encyclopaedia of Macroeconomics, Edward Elgar, forthcoming.
'Fundamentalist Keynesians' in J. King (ed.), Elgar Companion to Post Keynesian Economics, Edward Elgar, forthcoming.
Journal Publications: Articles
‘Towards a post-classical Economics’, Journal of the History of Economic Thought (formerly History of Economics Society Bulletin), 10, (Fall 1988), pp. 117-133.
‘Growth and profitability in the Leeds engineering sector, (with Dr S. M. Dobson), Scottish Journal of Political Economy, 36 (Nov 1989), pp. 334-352.
‘The financial performance of the Leeds engineering sector’, (with Dr S. M. Dobson), Urban Studies, 28 (1991), pp. 53-64.
‘Keynes’s General Theory: interpreting the interpretations’, Economic Journal, 101 (March 1991), pp. 276-287.
‘Intra-urban location effects on firm performance: some evidence from the Leeds engineering sector’, (with Dr S. M. Dobson), Environment and Planning A, 23 (1991), pp. 757-764.
‘Beyond rational expectations: a constructive interpretation of Keynes’s analysis of behaviour under uncertainty’, Economic Journal, 104 (March 1994), pp. 327-337.
‘Keynes, the Keynesians and the classics: a suggested interpretation’, Economic Journal, 105 (March 1995), pp 445-458.
‘The behaviour of diagnostic checks for single equation error correction models’ (with Prof. L.G. Godfrey), The Manchester School, 66 (March 1998), pp. 222-237.
‘Keynesian uncertainty: what do we know?’, Keizai Seminar, 10 (1998), pp. 90-99.
‘Disequilibrium states and adjustment processes: towards a historical-time analysis of behaviour under uncertainty’ (with G. Fontana), Philosophical Psychology, 12 (1999), pp. 311-324.
‘The dynamics of sport sponsorship’, International Journal of Sports Marketing and Sponsorship, 1 (1999), pp. 48-63.
‘Team sports as a free-market commodity’, New Political Economy, 4 (July 1999), pp. 273-278.
‘The determination of player transfer fees in English professional soccer’ (with Dr S.M. Dobson), Journal of Sport Management, 13 (October 1999), pp. 259-279.
‘Testing for monopoly rents in the market for playing talent: evidence from English professional football’ (with Dr S. M. Dobson), Journal of Economic Studies, 27 (2000), pp. 142-164.
‘The determination of transfer fees in English nonleague football’ (with Dr S. M. Dobson and S. Howe), Applied Economics, 32 (2000), pp. 1145-1152.
‘Estimating coaching efficiency in professional team sports: evidence from English association football’ (with Dr P. M. Dawson and Dr S. M. Dobson), Scottish Journal of Political Economy, 47 (September 2000), pp. 399-421.
‘Media ownership of pro sports teams: who are the winners and losers?’, International Journal of Sports Marketing and Sponsorship, 2 (Sept/Oct 2000), pp. 199-218.
‘Stochastic frontiers and the temporal structure of managerial efficiency in English soccer' (with Dr P. M. Dawson and Dr S. M. Dobson), Journal of Sports Economics, 1 (Nov 2000), pp. 341-362.
Journal Publications: Invited Surveys, Review Essays, Interviews
‘On matters methodological in economics’, Journal of Economic Surveys, 4 (1990), pp. 197-219.
‘Industrial economics: a survey of textbooks’, Bulletin of Economic Research, 42 (1990), pp. 311-324.
‘The scientific basis of economics: a review of the methodological debates in economics and econometrics’, Scottish Journal of Political Economy, 42 (May 1995), pp. 221-235.
‘Competing schools of thought in macroeconomics: an ever-emerging consensus?’, Journal of Economic Studies, 23 (1996), 53-69.
‘What’s the difference between rhetoric and methodology? Not a lot so let’s talk more and fight less: a review essay of Donald N. McCloskey, Knowledge and Persuasion in Economics’, Research in the History of Economic Thought and Methodology, 15 (1997), 295-301.
‘An interview with Paul Blanchard, Director of Marketing, Scottish Premier League’, International Journal of Sports Marketing and Sponsorship, 1 (1999), pp. 112-124.
‘The economics of football: the current state of play’, Scottish Journal of Political Economy, forthcoming