Prof Bill Gerrard

Position:

Professor of Business and Sports Analytics
Programme Director, BSc Business Analytics

Email: W.J.Gerrard@lubs.leeds.ac.uk
Telephone: +44 (0)113 343 4458
Location: GM.06
Category: Academic, Management

Profile

Qualifications

M.A.(Hons) Economic Science, University of Aberdeen, First Class, 1982.
M.Phil. Economics, Trinity College, Cambridge, 1983.
D.Phil. Economics, University of York, thesis title: Keynes, the Keynesians and the Classics: A Suggested Interpretation, 1995.

Experience

Industrial Economist, Economics Department, Unilever PLC, 1983 - 1984.
Lecturer, School of Economic Studies, University of Leeds, 1984 - 1988.
Lecturer, Department of Economics and Related Studies, University of York, 1988 - 1995.
Reader, Leeds University Business School, University of Leeds, 1995 - 2003.
Professor, Leeds University Business School, University of Leeds, 2003 - present.

 

 

Responsibilities

Professor of Business and Sports Analytics
Programme Director, BSc Business Analytics

 

Research

Bill’s principal research focus is sports analytics defined as the statistical analysis of performance data within an evidence-based coaching regime in both individual and team sports to support decisions on talent identification, player recruitment, athletic development, training priorities, team selection, game tactics and injury management. He has published academic papers on player valuation, managerial efficiency, the sporting and financial performance of football clubs, and the relationship between wage costs and sporting performance. Bill has worked with a number of elite sports teams around the world. He currently acts as technical analyst for Saracens in the Aviva Premiership (rugby union) as well as providing statistical analysis to support the SkySports coverage of Super League (rugby league). He has also worked with Billy Beane, the General Manager of the  Oakland Athletics in Major League Baseball, whose application of sports analytics has been the subject of the Hollywood film and best-selling book, Moneyball. The practical application of Bill’s research in sports analytics has been developed into a REF impact case study.   

 

Teaching

2013/14

LUBS2250 The Football Business
LUBS2685 Statistics for Managers
LUBS5012 Research Methods
LUBS5285 Introduction to Research Design and Data Analysis

Publications

Sports Analytics/Sports Economics/Sport Management

B. Gerrard, ‘Achieving transactional efficiency in professional team sports: the theory and practice of player valuation’ in J. Goddard and P. J. Sloane (eds), Handbook on the Economics of Football (Edward Elgar, forthcoming).

B. Gerrard, ‘Labour supply and human capital formation in professional team sports: evidence from the FA Premier League’ in  L. Kahane and S. Shmanske (eds), The Oxford Handbook of Sports Economics Volume 1: The Economics of Sport, pp. 281-298, Oxford: Oxford University Press, 2012.

B. Gerrard, ‘Managing high performance sport’ in L. Trenberth and D. Hassan (eds), Managing the Business of Sport, pp. 299-317, London: Routledge, 2012.

J.K. Ashton, B. Gerrard and R. Hudson ‘Do national soccer results have an impact on the stock market?’, Applied Economics, vol. 23, pp. 3709-3717, 2011.

B. Gerrard, ‘Analysing sporting efficiency using standardised win cost: evidence from the FA Premier League, 1995 - 2007’, International Journal of Sports Science & Coaching, vol. 5, pp. 13-35, 2010.

B. Gerrard, ‘Applying Moneyball principles to European soccer’ in J. Parks, P. Pedersen, J. Quarterman and L. Thibault (eds), Contemporary Sport Management (4th edn), pp. 426-427, Champaign, IL: Human Kinetics, 2010.

B. Gerrard, ‘Is the Moneyball approach transferable to complex invasion team sports?’ International Journal of Sport Finance, vol. 2, pp. 214-230, 2007.

B. Gerrard, M. Parent and T. Slack, ‘What drives the value of stadium naming rights? A hedonic-pricing approach to the valuation of sporting intangible assets’, International Journal of Sport Finance, vol. 2, pp. 10-24, 2007.

M. Kringstad and B. Gerrard, ‘Beyond competitive balance’ in T. Slack and M.M. Parent (eds), International Perspectives on the Management of Sport, pp. 149-172, Burlington MA, USA, Elsevier, 2007.

B. Gerrard (ed.), The Economics of Association Football, two volumes, Aldershot, Edward Elgar, 2006.

B. Gerrard, ‘Competitive balance and the sports media rights market: what are the real issues?’ in S. Kesenne and C. Jeanrenaud (eds), The Economics of Sport and the Media, pp. 26-36, Cheltenham, Edward Elgar, 2006

B. Gerrard, ‘Financial innovation in professional team sports: the case of English Premiership soccer’ in W. Andreff and S. Szymanski (eds), Handbook on the Economics of Sport, pp. 709- 718, Cheltenham, Edward Elgar, 2006.

B. Gerrard, ‘Analysing the win-wage relationship in pro sports leagues: evidence from the FA Premier League, 1997/98 – 2001/02’ in P. Rodríguez, S. Kesénne and J. García (eds), Sports Economics After Fifty Years: Essays in Honour of Simon Rottenberg, pp. 169-190, Oviedo, Spain, University of Oviedo, 2006.

B. Gerrard, 'A resource-utilisation model of organisational efficiency in professional team sports', Journal of Sport Management, vol. 19, pp. 143-169, 2005.

B. Gerrard. ‘Sports finance’ in J. Beech and S. Chadwick (eds), The Business of Sport Management, pp. 154- 190, Pearson Education, Harlow, Essex, 2004.

B. Gerrard, 'Media ownership of teams: the latest stage in the commercialisation of sport?’ in  T. Slack (ed.), The Commercialisation of Sport, pp. 247-266, London, Frank Cass, 2004.

B. Gerrard, ‘Why does Manchester United keep winning on and off the field?: a case study of sustainable competitive advantage in professional team sports’ in D. L. Andrews (ed.), Manchester United: A Thematic Study, pp. 65-86, London, Routledge, 2004.

B. Gerrard, ‘The measurement and valuation of player quality in association football’ in J.J. Gouguet (ed.), Professional Sport after the Bosman Case: An International Economic Analysis, pp. 143-164, Limoges, France, IASE/Pulim, 2004.

B. Gerrard, 'Still up for grabs? Maintaining the sporting and financial viability of European club soccer' in R. Fort and J. Fizel (eds), International Sports Economics Comparisons, pp. 39-59, Westport, Praeger, 2004.

J.K. Ashton, B. Gerrard and R. Hudson, 'Economic impact of national sporting success: evidence from the London stock exchange', Applied Economic Letters, vol. 10, pp. 783-785, 2003.

B. Gerrard, 'The muscle drain, Coubertobin-type taxes and the international transfer system in association football', European Sport Management Quarterly, vol. 2, pp. 47-56, 2002.

B. Gerrard, 'The financial value of professional sports teams', Oikonomia & Athlitismos, vol. 4, pp. 14-22, 2002.

B. Gerrard, ‘The economics of football: a review of the current state of play’, European Sport Management Quarterly, vol. 2, pp. 168-173, 2002.

B. Gerrard, 'A new approach to measuring player and team quality in professional team sports', European Sport Management Quarterly, vol. 1, pp. 219-234, 2001.

S. M. Dobson and B. Gerrard, ‘Testing for monopoly rents in the market for playing talent: evidence from English professional football’, Journal of Economic Studies, vol. 27, pp. 142-164, 2000.

S. M. Dobson, B. Gerrard and S. Howe, ‘The determination of transfer fees in English nonleague football', Applied Economics, vol. 32, pp. 1145-1152, 2000.

P. M. Dawson, S. M. Dobson and B. Gerrard, ‘Estimating coaching efficiency in professional team sports: evidence from English association football’, Scottish Journal of Political Economy, vol. 47, pp. 399-421, 2000.

B. Gerrard, ‘Media ownership of pro sports teams: who are the winners and losers?’, International Journal of Sports Marketing and Sponsorship, vol. 2, pp. 199-218, 2000.

P. M. Dawson, S. M. Dobson and B. Gerrard, ‘Stochastic frontiers and the temporal structure of managerial efficiency in English soccer', Journal of Sports Economics, vol. 1, pp. 341-362, 2000.

S.M. Dobson and B. Gerrard, ‘The determination of player transfer fees in English professional soccer’, Journal of Sport Management, vol. 13, pp. 259-279, 1999.

B. Gerrard, ‘The dynamics of sport sponsorship: the case of English professional football’, International Journal of Sports Marketing and Sponsorship, vol. 1, pp. 48-63, 1999.

Business Analytics

B. Gerrard, B. Still and A. Jopson, 'The impact of road pricing and workplace parking levies on the urban economy: results from a survey of business attitudes', Environment and Planning A, vol. 33, pp. 1985-2002, 2001.

S. M. Dobson and B. Gerrard, ‘Intra-urban location effects on firm performance: some evidence from the <place w:st="on">Leeds</place> engineering sector’, Environment and Planning A, vol. 23, pp. 757-764, 1991.

S. M. Dobson and B. Gerrard, ‘The financial performance of the <place w:st="on">Leeds</place> engineering sector’, Urban Studies, vol. 28, pp. 53-64, 1991.

Dr S. M. Dobson and B. Gerrard, ‘Growth and profitability in the Leeds engineering sector, Scottish Journal of Political Economy, vol. 36, pp. 334-352, 1989.

Research Methods

B. Gerrard, ‘The role of econometrics in a radical methodology’ in S.C. Dow and J.V. Hillard (eds), Beyond Keynes, Volume One: Post Keynesian Econometrics, Microeconomics and the Theory of the Firm, pp. 110-132, Aldershot, Edward Elgar, 2002.

L. G. Godfrey and B. Gerrard, ‘The behaviour of diagnostic checks for single equation error correction models’, The Manchester School, vol. 66, pp. 222-237, 1998.

B. Gerrard, ‘The scientific basis of economics: a review of the methodological debates in economics and econometrics’, Scottish Journal of Political Economy, vol. 42, pp. 221-235, 1995.

B. Gerrard, ‘On matters methodological in economics’, Journal of Economic Surveys, vol. 4, pp. 197-219, 1990.

Economics

G Fontana and B. Gerrard, ‘The future of Post Keynesian economics’, Banca Nazionale del Lavoro Quarterly Review, vol. 59, pp. 49-80, 2006.

G. Fontana and B. Gerrard, 'A Post Keynesian theory of decision making under uncertainty', Journal of Economic Psychology, vol. 25, pp. 619-637, 2004.

B. Gerrard, ‘Fundamentalist Keynesians’ in J.E. King (ed.), The Elgar Companion to Post Keynesian Economics, pp. 159-164, Aldershot, Edward Elgar, 2003.

B. Gerrard, B. 'Keynesian uncertainty: what do we know' in J. Runde and S. Mizuhara (eds.), The Philosophy of Keynes's Economics: Probability, Uncertainty and Convention, pp. 239-251, London, Routledge, 2003.

G. Fontana and B. Gerrard, 'The significance of the monetary context in economic behaviour', Review of Social Economy, vol. 60, pp. 243-262, 2002.

G. Fontana and B. Gerrard, 'The encompassing principle as an emerging methodology for Post Keynesian economics' in P. Arestis, M. Desai and S. C. Dow (eds), Methodology, Microeconomics and Rationality, pp. 95-105, London Routledge, 2001.

H. Dixon and B. Gerrard, ‘Old, new, and post Keynesian perspectives on the IS-LM framework: a contrast and evaluation’ in W. Young and B. Z. Zilberfarb (eds), IS-LM and Modern Macroeconomics, pp. 7-28, Norwell, Mass, Kluwer, 2000.

G. Fontana and B. Gerrard, ‘Disequilibrium states and adjustment processes: towards a historical-time analysis of behaviour under uncertainty’ in S. C. Dow and P. E. Earl (eds), Contingency, Complexity and the Theory of the Firm: Essays in Honour of Brian J. Loasby Volume II, pp. 235-253, Aldershot, Edward Elgar, 1999.

G. Fontana and B. Gerrard, ‘Disequilibrium states and adjustment processes: towards a historical-time analysis of behaviour under uncertainty’, Philosophical Psychology, vol. 12, pp. 311-324, 1999.

V. Li Donni, A. S. Bergantino, and B. Gerrard, 'Traffic congestion, the urban business sector and the sustainable city: a proposed framework for analysis' in H. Meersman, E. van der Voorde and W. Winkelman (eds), World Transport Research: Proceedings of the 8th World Conference on Transport Research, Volume 4: Transport Policy, pp. 281-292, London, Pergamon, 1999.

B. Gerrard, ‘Method and methodology in Keynes’s General Theory’ in G.C. Harcourt and P. Riach (eds), The Second Edition of Keynes’s General Theory, pp. 166-202, London, Routledge, 1997.

B. Gerrard, ‘Competing schools of thought in macroeconomics: an ever-emerging consensus?’, Journal of Economic Studies, vol. 23, 53-69, 1996.

B. Gerrard, ‘Probability, uncertainty and behaviour: a Keynesian perspective’ in S.C. Dow and J.V. Hillard (eds), Keynes, Knowledge and Uncertainty, pp.177-196, Aldershot, Edward Elgar, 1995.

B. Gerrard, ‘Keynes, the Keynesians and the classics: a suggested interpretation’, Economic Journal, vol. 105, pp 445-458, 1995.

B. Gerrard, ‘Beyond rational expectations: a constructive interpretation of Keynes’s analysis of behaviour under uncertainty’, Economic Journal, vol. 104, pp. 327-337, 1994.

B. Gerrard, ‘Animal spirits’ in P. Arestis and M.C. Sawyer (eds), The Elgar Companion to Radical Political Economy, pp. 15-19, London, Edward Elgar, 1994.

B. Gerrard, ‘Beyond the logical theory of rational choice’ in B. Gerrard (ed.), The Economics of Rationality, pp. 52-67, London, Routledge, 1993.

B. Gerrard (ed.), The Economics of Rationality, xv + 208 pp, London, Routledge, 1993.

B. Gerrard, ‘The significance of interpretation in economics’ in W. Henderson et al. (eds). Economics, Language and Critical Theory, pp. 51-63, London, Routledge, 1993.

B. Gerrard, ‘Human logic in Keynes's thought: escape from the Cartesian vice' in P. Arestis and V. Chick (eds), Recent Developments in Post-Keynesian Economics, pp. 1-16, Aldershot, Edward Elgar, 1992.

B. Gerrard, ‘From A Treatise on Probability to the General Theory: continuity or change in Keynes’s thought?’ in B. Gerrard and J. Hillard (eds), The Philosophy and Economics of J.M. Keynes, pp. 80-95, Aldershot, Edward Elgar, 1992.

B. Gerrard and J. V. Hillard (eds), The Philosophy and Economics of J.M. Keynes, xiii + 253 pp, Aldershot, Edward Elgar, 1992.

B. Gerrard, ‘Keynes’s General Theory: interpreting the interpretations’, Economic Journal, vol. 101, pp. 276-287, 1991.

B. Gerrard, ‘Classical economics and the Keynesian revolution’ in R.C. Olby et al (eds) Companion to the History of Modern Science, pp. 479-493, London, Routledge, 1989.

B. Gerrard, Theory of the Capitalist Economy: Towards a Post-Classical Synthesis, xiii + 191 pp, Oxford, Blackwell, 1989.

B. Gerrard, ‘Keynesian economics: the road to nowhere?’ in J.V. Hillard (ed.) J.M. Keynes in Retrospect, pp. 125-152, Aldershot, Edward Elgar, 1988.

B. Gerrard, ‘Towards a post-classical economics’, Journal of the History of Economic Thought, vol. 10, pp. 117-133, 1988.

Recent Conference and Industry Presentations

‘Evidence-based coaching: using analytics to improve performance’, Coach Connect, Leeds, June 2013.

‘Human capital and team performance, (with Andy Lockett, Warwick), NASSM Conference, Austin, Texas, May/June 2013.

 ‘Beyond Moneyball: evidence-based coaching not just statistics-led recruitment’, IE Sports Analytics Summit, London, March 2013

‘Impact analytics: making a difference with numbers’, Keynote address, SMAANZ Conference, Sydney, Australia, November 2012.

‘Investigating resistance to change using practice-based experience’, SMAANZ Conference, Sydney, Australia, November 2012.

‘Moneyball: a transferable case study of evidence-based practice?’, SMAANZ Conference, Sydney, Australia, November 2012.

‘Discovering the secrets of The Process: evidence-based coaching in elite team sports’, Sports Analytics Conference, Manchester, November 2011.

‘Evidence-based coaching: getting the most out of your numbers, getting the best out of your people’, BUCS Conference, Leeds, July 2011.

‘Measuring purpose, managing people: some lessons from elite team sport’, CIPD West Yorkshire Branch AGM, May 2011.

‘Leadership and performance management’, YB Fresh Thinking for Business Workshop, Hull, April 2011.

‘Leadership and performance management’, YB Fresh Thinking for Business Workshop, Cambridge, March 2011.

‘Managing top talent: performance management in pro team sports’, Yorkshire HR Directors Forum, Leeds, December 2010.

‘Performance management’, YB Fresh Thinking for Business Workshop, Leeds, October 2010.

‘Achieving success in an ultra-competitive environment – lessons from the professional team sports industry’, ECIF Masterclass, Leeds, September 2010.

‘Positive management – getting the best out of your people’, ECIF Workshop, Leeds, September 2010.

‘The diffusion of quantitative analysis in professional team sports’, Academy of Management, Montreal, Canada, August 2010.

‘Shirts, suits and statistics: what can we learn from professional sports teams about managing performance?’, Alumni Breakfast Seminar, London, June 2010.

‘Performance analysis – getting the most out of your numbers”, ECIF Workshop, Leeds, June 2010.