Dr Aristeidis Theotokis
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Profile
Qualifications
PhD, Marketing and Information Systems, Athens University of Economics and Business
Msc, Operational Research, University of Edinburgh
Bsc, Industrial Management and Technology, University of Piraeus
Experience
Dr Aristeidis Theotokis is Associate Professor in Marketing at Leeds University Business School. He holds a BSc in Industrial Management and Technology from the University of Piraeus, an MSc in Operational Research from the University of Edinburgh and a PhD from Athens University of Economics and Business. He has worked as an adjunct Lecturer in the University of Central Greece and in the Business College of Athens and as a Research Fellow in the ELTRUN Research Centre, in Athens University of Economics and Business.
He has industrial and academic experience in the fields of e-business, services marketing, consumer behaviour and retailing. His research has received strong recognition in the form of best paper awards and funding from research councils, government organizations and large multinational companies. His work has been published in leading academic journals such as Journal of Retailing, Industrial Marketing Management, European Journal of Marketing and European Journal of Information Systems
Research
Research interests of Dr Aristeidis Theotokis lie in the area of services marketing, consumer behavior and technology adoption in retailing. Mainly, he is studying consumer responses to innovative services in retailing. He is investigating consumer responses to self-service technologies and technology-based services according to the Service Science Management and Engineering (SSME) initiative. Moreover, he is interested in consumer responses to innovative pricing and promotion tactics such as dynamic promotion or expiration-date based pricing. He is also investigating consumer behavior in retailing regarding issues of emotional attachment with retail brands and corporate social responsibility.
Teaching
Marketing Research - MSc
Advertising and Promotional Management - BSc
Publications
Journal Articles
Theotokis, Aristeidis, Katerina Pramatari, and Michael Tsiros (2012), "Effects of Expiration Date-Based Pricing on Brand Image Perceptions," Journal of Retailing, 88 (1), 72-87.
Vlachos, P., A. Theotokis and N. Panagopoulos, (2010) “Sales-Force Reactions to Corporate Social Responsibility: Attributions, Outcomes, and the Mediating Role of Organizational Trust,” Industrial Marketing Management, 39 (7), pp. 1207-1218.
Vecchi, A., L. Brennan and A. Theotokis, (2010) “RFID acceptance amongst customers: a cross-cultural framework Based on Hofstede”, International Journal of Electronic Customer Relationship Management, 4 (3), pp. 228-251
Vlachos, P., A. Theotokis, K. Pramatari and A. Vrechopoulos (2010) “Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety,” European Journal of Marketing, 44 (9), pp. 1478-1499.
Pramatari, K. and A. Theotokis, (2009) “Consumer Acceptance of RFID-Enabled Services: A Model of Multiple Attitudes, System Characteristics and Individual Traits,” European Journal of Information Systems, 18 (6), pp. 541-552.
Theotokis, A., P. Vlachos, and K. Pramatari (2008) "The Moderating Role of Customer-Technology Contact on Attitude towards Technology-Based Services," European Journal of Information Systems 17 (4), pp 343-351. (Lead Article)
Book Chapters
Vecchi, A., L. Brennan & A. Theotokis (2009). Customers’ acceptance of new service technologies: the case of RFID, in The Handbook on Business Information Systems, Gunasekaran, A., and Sanduh, M. (Eds.)