Data analysts use their specialist skills to help organisations make more effective business decisions. We’re one of the first Russell Group universities to offer this subject at undergraduate level.
This degree will allow you to apply data analysis skills in companies and organisations, using statistical analysis to support evidence-based decision-making. You’ll study economics, organisational behaviour, marketing and management decision-making to give you an understanding of the modern business environment. In addition, you can tailor your degree to suit your own interests through your choice of optional modules on topics such as sports analytics, business economics and advertising.
Demand for experts in business analytics is growing rapidly, and the University of Leeds is at the forefront of developments in this area. Informed by the world-class research in our Centre for Decision Research, this course will give you the in-depth knowledge and skills to thrive in a fast-growing sector.
- Course content
Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.
Compulsory modules in Year 1 will give you a broad knowledge and skills base. You’ll be introduced to economic theory, organisational behaviour and management decision-making to put the role of analytics in the context of the business environment, as well as exploring some of the key methods and techniques used in analytics. An optional module will also allow you to explore topics such as sports analytics or marketing.
In the following year you’ll build on this with compulsory modules in microeconomics and how business decisions are made, as well as deepening your knowledge of analytics techniques and practices. You could also choose from optional modules on diverse topics within economics, information management and other areas.You’ll apply your skills to a major analytics project in your final year, working alongside an academic supervisor. You’ll also gain more advanced knowledge of strategic management and decision-making methods, and select from further optional modules on topics such as leadership, international marketing and advertising among others.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
- Year 1
- Exploring Your Potential20 credits
- Analytical Methods20 credits
- Business Analytics 110 credits
- Organisational Behaviour20 credits
- Economic Theory and Applications 120 credits
- Introduction to Sports Analytics10 credits
- Economic Institutions (Industry)10 credits
- Fundamentals of Marketing20 credits
- Year 2
- Intermediate Microeconomics10 credits
- Advanced Management Decision Making10 credits
- How Managers Make Decisions10 credits
- Advanced Analytical Methods20 credits
- The Practice of Analytics10 credits
- Business Analytics 220 credits
- Industrial Economics10 credits
- Developing Your Potential10 credits
- Business Economics10 credits
- Intermediate Macroeconomics10 credits
- Information in Organisations10 credits
- Marketing Research20 credits
- Year 3
- Strategic Management20 credits
- Current Issues in Decision Making20 credits
- Advanced Microeconomics10 credits
- Information Management in Organisations10 credits
- International Marketing10 credits
- Advanced Macroeconomics10 credits
- Advertising and Promotional Management10 credits
- The Economics of Unions10 credits
- Economics of Business and Corporate Strategy20 credits
- Leadership in Organisations10 credits
Broadening your academic horizons
At Leeds we want you to benefit from the depth and breadth of the University's expertise, to prepare you for success in an ever-changing and challenging world. This course gives you the opportunity to broaden your learning by studying discovery modules. Find out more on the Broadening webpages.
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.
You’ll also benefit from dedicated academic counselling from your Head of Year, a lecturer in your subject area who will meet you individually suring the year and act as a personal tutor.
We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life, These are likely to include coursework, exams, oral presentations, group reports and dissertations.
- Entry requirements, fees and applying
AAB including Mathematics or Statistics.
English Language grade B or equivalent, or an appropriate English language qualification.
Read more about UK and Republic of Ireland accepted qualifications for this course.
- Access to HE Diploma
We consider the Access to Higher Education Diploma to be suitable for mature UK/EU applicants (21+) who have been out of full-time education and have had no previous access to higher education. Applicants must complete a Business-related diploma of 60 credits with 45 credits at level 3. At least 30 level 3 credits must be at Distinction and 15 at Merit. We also require grade A in A-level Mathematics or Statistics. All applicants taking this qualification will be interviewed.
We will consider BTEC qualifications alongside academic A-levels. Please contact the Admissions Team at for details.
- Cambridge Pre-U
D3,M1,M1, excluding the Cambridge Pre-U certificate in Global Perspectives and Independent Research. D3 in Mathematics is required.
- International Baccalaureate
35 overall (17 higher), including 5 in Mathematics at higher level and English at standard or higher level. For those candidates who meet our Mathematics and English requirements through another qualification, 5 points will not be required within the IB Diploma. We are unable to accept Literature and Performance in place of English.
- Irish Highers (Leaving Certificate)
AAAABB including A1 in Mathematics and A in Applied Mathematics. English Language will be accepted at ordinary level on a grade for grade basis.
- Scottish Highers / Advanced Highers
AABBB (A at advanced level) OR AABBB (AB at advanced level) OR AAB at advanced level. This must include Mathematics at advanced higher. Intermediate 2 / National 5 English is acceptable in lieu of GCSE requirement on a grade for grade basis.
Were committed to identifying the best possible applicants, regardless of personal circumstances or background.
Access to Leeds is an alternative admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.
Find out more about Access to Leeds and alternative admissions.
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
International students who do not meet the English language requirements for the programme may be able to study an English for Academic Purposes pre-sessional course with a progression route to the degree programme. For information and entry requirements, read Pre-sessional programmes.
How to apply
Apply to this course through UCAS. The institution code for the University of Leeds is L23. Check the deadline for applications on the UCAS website.
The deadline for international students to apply to Leeds University Business School courses is 30 June.
International students apply through UCAS in the same way as UK/EU students. Our network of international representatives can help you with your application. If youre unsure about the application process, contact the admissions team for help.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Fees are published in the September before the year of entry. They will be updated here after this date.
If you take a study abroad or work placement year, youll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.
Read more about paying fees and charges.
Scholarships and financial support
If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government.
- Career opportunities
Business analytics is a rapidly growing employment sector as companies demand experts to help them capitalise on the Big Data Explosion. This course launched in 2015, and so our first students are yet to graduate.
Because of our central focus on developing your ability to apply data analysis skills in companies and organisations, you could launch your career with a diverse range of employers in healthcare, retail, logistics, finance and sport as well as many other sectors. Whatever you decide to do, you’ll be well equipped to inform high-level decision-making.
Find out more about Careers and Employability in Leeds University Business School
You will be supported throughout your studies by a dedicated employability team in the Business School who will help you develop and demonstrate the professional skills and experience that top employers are looking for through one-to-one support, workshops and lectures from employers such as L’Oréal and Unilever.
The team also works with a large network of experienced professionals from companies such as HSBC, M&S and KPMG, who take part in our innovative Nurturing Talent Mentor Scheme. With around 140 places available, this scheme offers Business School students the chance to receive free one-to-one advice and mentoring for a year during their studies.
In addition, Leeds University Business School students also have full access to the University Careers Centre and Centre for Enterprise and Entrepreneurial Studies. Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.
- Placement opportunities
On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.
Read more about Study Year Abroad.
Year in industry
Practical work experience can help you decide on your career and improve your employability. On this course you have the option to apply to spend a year on placement with organisations across the public, private and voluntary sectors, in the UK or overseas.
Read more about the Year in Industry
Year in enterprise
EU students with a viable business plan have the opportunity to apply for a year in enterprise as part of this course. During this year you will start your own business with support from the University including advice, office space and living costs allowance.
Read more about the Year in Enterprise
Understand how financial information is used and managed within organisations and reported externally.Read more
Develop a comprehensive understanding of the functions and processes for managing organisations.Read more