Stavroula Spyropoulou

Stavroula Spyropoulou

Associate Professor of Marketing

+44 (0) 113 343 6814
Academic, Marketing


PhD in Marketing, Leeds University Business School
BSc in Economics and Finance, University of Indianapolis


International marketing
Competitive strategies and performance
Cross-cultural buyer-seller relationships
Marketing strategy


Journal Articles

"When and How does Sales Team Conflict Affect Sales Team Performance?", Journal of the Academy of Marketing Science,  forthcoming, (with Seigyoung Auh, Bulent Menguc and Aypar Uslu), DOI: 10.1007/s11747-014-0368-7

"Drivers and performance outcomes of innovativeness: An empirical study", British Journal of Management, 2013, (with Lida Kyrgidou), Vol.24, No.3, pp.281-298, 2013, DOI: 10.1111/j.1467-8551.2011.00803.x

"Integrating the Smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda", Journal of Strategic Information Systems, Vol. 20, No. 1 pp. 27-37, 2011, ISSN 0963-8687 (with Leyland F. Pitt, Michael Parent, Iris Junglas and Anthony Chan), DOI: 10.1016/j.jsis.2010.09.005

"An examination of branding advantage in export venture", European Journal of Marketing, Vol. 45, No. 6, pp.910-935, 2011, ISSN 03090566 (with Dionysios Skarmeas and Constantine S. Katsikeas), DOI: 10.1108/03090561111119967

"Assessing the contribution of learning mainstream marketing journals to the international marketing discipline", International Marketing Review, Vol. 27, No. 5, pp. 491-518, 2010, ISSN 0265-1335 (with Leonidas Leonidou, Bardley R. Barnes and Constantine S. Katsikeas), DOI: 10.1108/02651331011076563

"The role of corporate image in business-to-business export ventures: A resource-based approach", Industrial Marketing Management, Vol. 39, No. 5, pp. 752-760, 2010, ISSN 0019-8501 (with Dionysios Skarmeas and Constantine S. Katsikeas), DOI: 10.1016/j.indmarman.2010.02.014

"Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products" (with D. Skarmeas, C. S. Katsikeas and E. Salehi-Sangari), Industrial Marketing Management, 36, 1, Special Issue, 2008, pp. 23-36. ISSN 0019-8501, DOI: 10.1016/j.indmarman.2007.04.004

"An analytical review of the factors stimulating smaller firms to export: implications for policy-makers" (with L. C. Leonidou, C. S. Katsikeas and D. Palihawadana), International Marketing Review, 24, 6, 2007, pp. 735-70. ISSN 0265-1335, DOI: 10.1108/02651330710832685

"Matching modes of export strategy development to different environmental conditions" (with G. Balabanis), British Journal of Management, 18, 1, 2007, pp. 45-62. ISSN 1467-8551, DOI: 10.1111/j.1467-8551.2006.00505.x

"Anxiety of dependency in international joint ventures? An empirical study of drivers and consequences of relationship insecurity" (with M. J. Robson and A. Bin Khalifa Al-Khalifa), Industrial Marketing Management, 35, 5, 2006, pp. 556-66. ISSN 0019-8501, DOI: 10.1016/j.indmarman.2005.06.011

"Behavioral attributes and performance in international strategies Alliances: review and future directions" (with M. J. Robson and D. Skarmeas), International Marketing Review, 23, 6, 2006, pp. 585-609. ISSN 02651335. 2006 Best Article Award.

"What I say about myself: Communication of brand personality by African countries" (with L. Pitt, R. Opoku, M. Hultman and R. Abratt), Tourism Management, 28, 3, 2007, pp. 835-44, 2007. ISSN 101016, DOI: 10.1016/j.tourman.2006.06.003

"An Integrated framework of newspaper advertising: A longitudinal analysis" (with L. C. Leonidou, C. N. Leonidou and J. Reast), Journal of Marketing Management, 22, 7/8, 2006, pp. 759-79. ISSN 0267-257X, DOI: 10.1362/026725706778612185

"How well are business schools managing their brands? A research Note" (with L. F. Pitt, P. Berthon and M. J. Page), Journal of General Management, 31, 3, 2006, pp. 1-10. ISSN 0306 - 3070. pp. 1-10 Re-published in 2008 as one of five chosen articles in a special issue of the same Journal, "JGM: Through the Year" - to re-establish the publication?s eminence amongst its readers, and also to progress towards expanding its global reach.

"Price as a variable in online consumer trade-offs" (with T. Karlson, C. Kuttainen and L. Pitt), Marketing Intelligence & Planning, 23, 4, 2005, pp. 350-58. ISSN 0263-4503. 2006 Highly Commended Award. DOI: 10.1108/02634500510603456