- Start date:
- September 2017
- 12 months full time
- Entry requirements:
- A bachelor degree with a 2:1 (hons) Full entry requirements.
- Language requirements:
- IELTS 6.5 overall, with no less than 6.0 in any component Full language requirements.
- UK/EU fees:
- £10,500 (total)
- International fees:
- £20,000 (total)
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
- Course content
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
- You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
- Big Data and Consumer Analytics15 credits
- Predictive Analytics15 credits
- Applied GIS and Retail Modelling15 credits
- Consumer Data Analysis and Visualisation15 credits
- Business Analytics and Decision Science15 credits
- Consumer Behaviour15 credits
- Marketing Research Consultancy Project15 credits
- Direct, Digital and Interactive Marketing15 credits
- Marketing Strategy15 credits
- You'll take one further optional module.
- Applied Population and Demographic Analysis15 credits
- Corporate Social Responsibility and Sustainability15 credits
- Internal Communications and Change Management15 credits
Learning and teaching
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
- Applying, fees and funding
A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English
If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:
- don't meet the English language requirements for your course or
- want to improve your understanding of academic language and practices in your area of study.
Our pre-sessional courses are designed with a progression route to the degree programme and are tailored to the subject area. For information and entry requirements, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).
How to apply
International: 31 March 2017
UK/EU: 31 August 2017
This link takes you to information on applying for taught programmes and to the University's online application system.
If you're unsure about the application process, contact the admissions team for help.
Documents and information you’ll need
- A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- Two academic references
- A personal statement
- An up-to-date CV
- Evidence of your English language qualifications, if English is not your first language
- A letter of sponsorship, if you need one.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
UK/EU: £10,500 (total)
International: £20,000 (total)
For fees information for international taught postgraduate students, read Masters fees.
Read more about paying fees and charges.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs
Scholarships and financial support
If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances.
We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.
There are several scholarships available for this course that you may be eligible to apply for, including:
- Masters in Marketing International Excellence Scholarship – apply by 30 April 2017
- Masters in Marketing UK/EU Excellence Scholarship – apply by 31 July 2017
- Career opportunities
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
Learn about key areas of strategic marketing relevant in the global environment.Read more
Develop your analytical skills to exploit the big data revolution and provide insights for businessRead more