BSc International Business and Marketing 2019

1st in the Russell Group for Marketing

Complete University Guide 2019

Leeds University Business School reception

Key facts

UCAS Code:
N1N5
Start date:
September 2019
Duration:
3 years full time
Typical A Level offer:
AAA Full entry requirements.
UK/EU fees:
See fees section below
International fees:
£19,750 (per year)
Additional cost information
Study abroad:
Yes
Work placement:
Yes
Overview

This course is accredited by the Institute of Export and International Trade, and the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

You’ll explore the principles of international business, internationalisation of small businesses, organisational behaviour and the challenges of managing across cultures, whilst developing the analytical and interpersonal skills needed to manage complex organisations across national borders.

This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing.

A range of optional modules will also allow you to shape your degree to suit your own career plans and interests.

You will benefit from a rich learning environment where you will develop the knowledge and skills to thrive in your future career. Our teaching is informed by the latest research and analysis; our MSc International Business is ranked in the FT Masters in Management 2017.

Accreditation

Our International Business degrees are accredited by the Institute of Export, which allows you to acquire an exporting qualification after your studies and strengthens your job prospects in international trade. This course is also accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Course content

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Year 1 gives you a firm grounding in international business, and puts this into the context of entrepreneurship, organisational behaviour and economics. At the same time, you’ll learn the basic principles and concepts in marketing and how they are applied in different sectors and situations.

In the following year you’ll learn more about research methods in international business and the challenges and strategies related to managing across cultures and countries. In marketing, compulsory modules will give you an understanding of consumer behaviour and the marketing research which helps organisations to reach their target audiences more effectively.

During your final year, you’ll engage with some of the very latest research in international business and develop your knowledge of international strategic management. Compulsory modules will also build your knowledge of marketing strategy and promotional management, as well as the challenges and opportunities of marketing on an international level. The course culminates with an independently-researched dissertation on an international business topic of your choice, which showcases the knowledge and skills you’ve acquired.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Year 1
  • Compulsory modules

  • Academic and Professional Development for Studies in Marketing 20 credits
  • Principles of International Business 20 credits
  • Global Entrepreneurship 10 credits
  • Organisational Behaviour 20 credits
  • Fundamentals of Marketing 20 credits
  • Economics for Management 20 credits
Year 2
  • Compulsory modules

  • Consumer Behaviour 20 credits
  • Cross-Cultural Management 20 credits
  • Research Methods in International Business 20 credits
  • Marketing Research 20 credits
  • Managing International Business 20 credits
Year 3
  • Compulsory modules

  • International Marketing 10 credits
  • Transnational Corporations in the World Economy 10 credits
  • International Business Dissertation 40 credits
  • Advertising and Promotional Management 10 credits
  • Marketing Strategy 20 credits
  • International Strategic Management 20 credits

For more information on typical modules, read International Business and Marketing BSc in the course catalogue

Broadening your academic horizons

At Leeds we want you to benefit from the depth and breadth of the University's expertise, to prepare you for success in an ever-changing and challenging world. This course gives you the opportunity to broaden your learning by studying discovery modules. Find out more on the Broadening webpages.

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

You’ll also benefit from dedicated academic counselling from your Head of Year, a lecturer in your subject area who will meet you individually suring the year and act as a personal tutor.

Assessment

We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life. These are likely to include coursework, exams, oral presentations, group reports and dissertations.

Entry requirements, fees and applying

Entry requirements

A-levels:

AAA

GCSE:

Mathematics grade B/5 and English Language grade B/6 or equivalent, or an appropriate English language qualification.

Read more about UK and Republic of Ireland accepted qualifications for this course.

Alternative Qualifications

Access to HE Diploma

We consider the Access to Higher Education Diploma to be suitable for mature UK/EU applicants (21+ at the start of the undergraduate programme) who have been out of full-time education and have not passed or completed qualifications that would allow them to study at degree level (for example, an applicant who has left school after completing GCSEs).

Applicants must complete a Business-related diploma of 60 credits with 45 credits at Level 3. A minimum of 30 Level 3 credits must be awarded at Distinction level and 15 at Merit.

Applicants are expected to meet the GCSE Maths and English Language minimum requirements for their chosen degree programme.

Please note, all who apply with the Access to Higher Education Diploma are interviewed and must present a recent piece of academic writing for review.

BTEC

We will consider BTEC qualifications alongside academic A-levels. Read more about our BTEC entry requirements.

Cambridge Pre-U

D3, D3, M1. Please note that this requirement excludes the Cambridge Pre-U Certificate in Global Perspectives and Independent Research. We also consider applicants who offer a combination of Pre-U and A-Level qualifications. Please contact lubsugadmissions@leeds.ac.uk for further advice.

International Baccalaureate

35 points overall including 5 in Standard level/Maths Studies or 4 in Higher level Maths and 5 in English (Standard or Higher Level), with 17 points from Higher Level subjects.

For those candidates who meet our Maths or English requirements through another qualification, these minimum points for Maths or English in the IB Diploma do not apply. If you are presenting Literature and Performance as one of your International Baccalaureate subjects, you will need to present a separate English qualification.

Irish Highers (Leaving Certificate)

Applicants must obtain 6 H2 grades in the Irish Leaving Certificate (Higher Level). Maths and English Language will be accepted at Ordinary level in lieu of GCSEs. A grade of O2 is required for GCSE A/7, and a grade of O3 is required for GCSE B/5 (Maths) or GCSE B/6 (English).

Scottish Highers / Advanced Highers

Scottish Highers and Scottish Advanced Highers are acceptable for entry onto our degree programmes in the following combinations: six Highers at AAAAAA or one Advanced Higher at A with five Highers at AAABB, or two Advanced Highers at AA with five Highers AABBB. We will also accept three Advanced Highers at AAA. Intermediate 2 / National 5 Maths and English are acceptable in lieu of GCSE requirements on a grade for grade basis.

Alternative entry

We’re committed to identifying the best possible applicants, regardless of personal circumstances or background.

Access to Leeds is an alternative admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.

Find out more about Access to Leeds and alternative admissions.

International

We accept a range of international equivalent qualifications.

Foundation year

If you have the ability to study for a degree but don’t have the qualifications to enter directly to level one, you might consider studying a foundation year. We have formal links with the following foundation year programmes:

University of Leeds International Foundation Year (IFY)

Northern Consortium of UK Universities (NCUK)

Study Group Leeds International Study Centre (LISC)

If you are applying from an alternative foundation year provider, please contact our admissions team to find out if your qualification is suitable for entry to our courses.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.


Improve your English

 

If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our undergraduate pre-sessional English course, to help improve your English language level.

 

How to apply

Apply to this course through UCAS. The institution code for the University of Leeds is L23. Check the deadline for applications on the UCAS website.

The deadline for international students to apply to Leeds University Business School courses is 30 June.

International students apply through UCAS in the same way as UK/EU students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

Leeds University Business School Undergraduate Admissions Policy 2019

Fees

UK/EU: See fees section below

International: £19,750 (per year)

For UK and non-UK EU full-time students starting in 2018, the fee for 2018/19 will be £9,250. 

 

For UK and non-UK EU full-time students starting in 2019, the fee for 2019/20 will be £9,250. 

 

The fee may increase in future years of your course in line with inflation, and as permitted by law. For example, the increase of 2.8% in 2017/18 was based on the government’s forecast for the RPI-X measure of inflation.

 

The UK government has confirmed that non-UK EU students starting in the 2019/20 academic year will have home fee status and be eligible for UK government student loans. The UK government has not confirmed the situation for future years, so keep checking our website for updates.

If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.

Read more about paying fees and charges.

Additional cost information

Additional costs: optional Institute of Export (IOE) student membership. See IOE website for details.

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

 

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.

We also offer the Peter J. Buckley Achievement Scholarship scheme. Visit our Business School Scholarships page for details.

Career opportunities

Whether your career aspirations lie with government departments, consultancy firms, small and medium-sized enterprises or large multinational enterprises, this course will give you a vital understanding of the challenges, opportunities and processes of international business.

This programme is designed to prepare you for roles in a range of international business settings, with emphasis placed on export management, supply chain management, purchasing, foreign market analysis, and a variety of marketing management positions.

Find out more about Careers and Employability in Leeds University Business School

Careers support

You will be supported throughout your studies by the Business School’s dedicated Employability and Opportunity team who will help you develop and demonstrate the professional skills and experience that top employers are looking for through one-to-one support, workshops and lectures from graduate employers, including PwC, L’Oréal, Mars, Unilever and SMEs.

The Employability and Opportunity team also work with a large network of experienced professionals from companies such as Barclays, M&S and KPMG, who volunteer as mentors on our Nurturing Talent Mentor Scheme. Applying for the scheme is a competitive process and it offers Business School students a wide range of benefits as they are mentored on a one-to-one basis for one academic year.

In addition, Leeds University Business School students also have full access to the University Careers Centre and Centre for Enterprise and Entrepreneurial Studies. Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.

Placement opportunities

Study abroad

On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.


Read more about Study Year Abroad

Year in industry

Practical work experience can help you decide on your career and improve your employability. On this course you have the option to apply to spend a year on placement with organisations across the public, private and voluntary sectors, in the UK or overseas.

Read more about the Year in Industry

Year in enterprise

EU students with a viable business plan have the opportunity to apply for a year in enterprise as part of this course. During this year you will start your own business with support from the University including advice, office space and living costs allowance.

Read more about the Year in Enterprise

The Business School is very diverse and has both national and international students, making the academic environment more global by combining knowledge and culture from different countries.

Natalia Heras Otero, Spain
BSc International Business and Marketing
View full profile
Natalia Heras Otero

Related courses

Course

BSc International Business

Understanding of the main management disciplines from both a theoretical and practical perspective.

Read more
Course

BA Business Management with Marketing

Develop a comprehensive understanding of business organisations and the skills required to manage, whilst focusing on the Marketing function.

Read more
Course

BSc International Business and Finance

Knowledge and skills needed to effectively manage the international business and finance activities of an organisation.

Read more