BA Business Management with Marketing 2019

1st in the Russell Group for Marketing

Complete University Guide 2019

Undergraduate student outside the Marks and Spencer archive building

No 1 in the Russell Group for Management Studies

National Student Survey 2018 ‘overall satisfaction’ ratings

Group work at a table with ipads and large standing screens.

Key facts

UCAS Code:
N2N5
Start date:
September 2019
Duration:
3 years full time
Typical A Level offer:
AAA Full entry requirements.
UK/EU fees:
To be confirmed
International fees:
To be confirmed
Additional cost information
Study abroad:
Yes
Work placement:
Yes
View previous year of entry
Overview

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, this course combines key aspects of managing organisations with a specialisation in marketing.

You’ll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management.

Diverse optional modules will also allow you to tailor your course to suit your own interests and career plans, focusing on topics from human resource management to innovation and technology or management consulting. Throughout the course you’ll develop the analytical, quantitative, computing, presentation and other transferable skills required by the business world.

Course content

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

You’ll build on this in Year 2, where you’ll examine how theories of organisational behaviour relate to real-world situations. At the same time, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.

There are fewer compulsory modules in your final year. You’ll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.

Through your choice of optional modules, you could explore topics such as managing diversity in the workplace and employment law – and if you choose the Contemporary Management Consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

The course culminates with your dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management topic of your choice.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Year 1
  • Compulsory modules

  • Academic and Professional Development for Studies in Marketing 20 credits
  • Accounting for Managers 10 credits
  • Organisational Behaviour 20 credits
  • Fundamentals of Marketing 20 credits
  • Starting Your Own Business 10 credits
  • Economics for Management 20 credits
Year 2
  • Compulsory modules

  • Consumer Behaviour 20 credits
  • Managing in the Digital Workplace 10 credits
  • How Managers Make Decisions 10 credits
  • Marketing Research 20 credits
  • Organisational Behaviour in Practice 10 credits
  • Operations and Supply Chain Management 10 credits
  • Corporate Social Responsibility 10 credits
Year 3
  • Compulsory modules

  • International Marketing 10 credits
  • Dissertation/Project in Management 40 credits
  • Advertising and Promotional Management 10 credits
  • Marketing Strategy 20 credits

For more information on typical modules, read Business Management with Marketing BA in the course catalogue

Broadening your academic horizons

At Leeds we want you to benefit from the depth and breadth of the University's expertise, to prepare you for success in an ever-changing and challenging world. This course gives you the opportunity to broaden your learning by studying discovery modules. Find out more on the Broadening webpages.

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

You’ll also benefit from dedicated academic counselling from your Head of Year, a lecturer in your subject area who will meet you individually suring the year and act as a personal tutor.

Assessment

We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life. These are likely to include coursework, exams, oral presentations, group reports and dissertations.

Entry requirements, fees and applying

Entry requirements

A-levels:

AAA

GCSE:

Mathematics grade B/6 and English Language grade B/6 or equivalent, or an appropriate English language qualification.

Read more about UK and Republic of Ireland accepted qualifications for this course.

Alternative Qualifications

Access to HE Diploma

We consider the Access to Higher Education Diploma to be suitable for mature UK/EU applicants (21+) who have been out of full-time education and have had no previous access to higher education. Applicants must complete a Business-related diploma of 60 credits with 45 credits at level 3. At least 30 level 3 credits must be at Distinction and 15 at Merit. All applicants taking this qualification will be interviewed.

BTEC

We will consider BTEC qualifications alongside academic A-levels. Read more about our BTEC entry requirements.

Cambridge Pre-U

D3,D3,M1, excluding the Cambridge Pre-U certificate in Global Perspectives and Independent Research.

International Baccalaureate

35 points overall including 5 in Standard level/Maths Studies or 4 in Higher level Maths and 5 in English (Standard or Higher Level), with 17 points from Higher Level subjects.

For those candidates who meet our Maths or English requirements through another qualification, these minimum points for Maths or English in the IB Diploma do not apply. We are unable to accept Literature and Performance in place of English.

Irish Highers (Leaving Certificate)

Applicants must obtain 6 H2 grades in the Irish Leaving Certificate (Higher Level). Maths and English Language will be accepted at Ordinary level in lieu of GCSEs. A grade of O2 is required for GCSE A/7, and a grade of O3 is required for GCSE B/6.

Scottish Highers / Advanced Highers

Scottish Highers and Scottish Advanced Highers are acceptable for entry onto our degree programmes in the following combinations: six Highers at AAAAAA (taken across Levels 5 and 6), or one Advanced Higher at A with five Highers at AAABB, or two Advanced Highers at AA with five Highers AABBB. We will also accept three Advanced Highers at AAA. Intermediate 2 / National 5 Maths and English are acceptable in lieu of GCSE requirements on a grade for grade basis.

Alternative entry

We’re committed to identifying the best possible applicants, regardless of personal circumstances or background.

Access to Leeds is an alternative admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.

Find out more about Access to Leeds and alternative admissions.

International

We accept a range of international equivalent qualifications.

Foundation year

If you have the ability to study for a degree but don’t have the qualifications to enter directly to level one, you might consider studying a foundation year. We have formal links with the following foundation year programmes:

University of Leeds International Foundation Year (IFY)

Northern Consortium of UK Universities (NCUK)

Study Group Leeds International Study Centre (LISC)

If you are applying from an alternative foundation year provider, please contact our admissions team to find out if your qualification is suitable for entry to our courses.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.


Improve your English

 

International students who do not meet the English language requirements for this programme may be able to study our undergraduate pre-sessional English course, to help improve your English language level.

 

How to apply

Apply to this course through UCAS. The institution code for the University of Leeds is L23. Check the deadline for applications on the UCAS website.

The deadline for international students to apply to Leeds University Business School courses is 30 June.

International students apply through UCAS in the same way as UK/EU students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

Leeds University Business School Undergraduate Admissions Policy 2019 2019

Fees

UK/EU: To be confirmed

International: To be confirmed

For UK and non-UK EU full-time students starting in 2018, the fee for 2018/19 will be £9,250. 

 

The fee for undergraduate students starting in 2019 will be confirmed in September 2018.

 

The fee may increase in future years of your course in line with inflation, and as permitted by law. For example, the increase of 2.8% in 2017/18 was based on the government’s forecast for the RPI-X measure of inflation.

 

The UK government has confirmed that non-UK EU students starting in the 2019/20 academic year will have home fee status and be eligible for UK government student loans. The UK government has not confirmed the situation for future years, so keep checking our website for updates.

If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.

Read more about paying fees and charges.

Additional cost information

All students who choose to take the final year optional module Contemporary Management Consulting will have the opportunity to register with the Chartered Management Institute (CMI). By paying this fee you will be registered with the CMI and if you successfully complete the module you will receive the CMI Level 5 Certificate in Professional Consulting.

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

 

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.

Career opportunities

This course is ideal if you’re seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.

Over the last few years graduates from our management programmes have used this flexible degree to go into jobs such as Human Resources Manager, Recruitment Consultant, Advertising Executive, Business and Solution Analyst, Purchasing Manager, Brand Management Trainee, and Business Process Specialist.

Careers support

You will be supported throughout your studies by the Business School’s dedicated Employability and Opportunity team who will help you develop and demonstrate the professional skills and experience that top employers are looking for through one-to-one support, workshops and lectures from graduate employers, including PwC, L’Oréal, Mars, Unilever and SMEs.

The Employability and Opportunity team also work with a large network of experienced professionals from companies such as Barclays, M&S and KPMG, who volunteer as mentors on our Nurturing Talent Mentor Scheme. Applying for the scheme is a competitive process and it offers Business School students a wide range of benefits as they are mentored on a one-to-one basis for one academic year.

In addition, Leeds University Business School students also have full access to the University Careers Centre and Centre for Enterprise and Entrepreneurial Studies. Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.

Placement opportunities

Study abroad

On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.

Read more about Study Year Abroad

Year in industry

Practical work experience can help you decide on your career and improve your employability. On this course you have the option to apply to spend a year on placement with organisations across the public, private and voluntary sectors, in the UK or overseas.

Read more about the Year in Industry

Year in enterprise

EU students with a viable business plan have the opportunity to apply for a year in enterprise as part of this course. During this year you will start your own business with support from the University including advice, office space and living costs allowance.

Read more about the Year in Enterprise

I have been able to choose modules to completely customise my degree and study what I am interested in.

Katy Jacks, United Kingdom
BA Management with Marketing
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Katherine Jacks sitting outside Charles Thackrah building

The global exposure and network here allows for fascinating insights into different cultures and regions, which are crucial in today’s international business climate.

Vijay Kannan, India
BA Management with Marketing
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Vijay Kannan

The Business School at Leeds made a huge impression at me on the Open Days - not only is it accredited with many awards, but it was also evident that it is incredibly career focused.

Jasmine Moodie, United Kingdom
BA Management with Marketing
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My degree has totally supported me with the knowledge and learning required for graduate employment and I've now secured a place on the graduate scheme at Nestlé, as an Assistant Brand Manager.

James Quirk, United Kingdom
BA Management with Marketing
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James Quirk in Charles Thackrah foyer working on laptop.

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