Dr Nick Piper



BA (Hons) Human Geography, Lancaster University MA Human Geography Research, Newcastle University PhD Human Geography, University of Sheffield


Dr Nick Piper is a postdoctoral research fellow in the Centre for Decision Research. His academic background is in geographies of food, drink and media consumption. His PhD work focusses on audience engagement with contemporary popular food media and celebrity chefs. He has a particular interest in the social functions of media engagement and of food and drink consumption. In his current post he contributes to research on an ongoing project within the CDR on consumers perceptions of, and responses to, communications about food risks, nutrition and food waste.Nicks research interests focus on the social value and practical utility of popular food media. His PhD work focusses on in-depth qualitative empirical work with media audiences and consumers. Particular interests include the role of emotional processes and social norms with regard to the cultural intermediation of ideas about food and social class. He is also interested in the sociality of alcohol consumption and the role of consumer identities in negotiating social distinctions. Nick is responsible for the day to day running of the ESRC-funded seminar series on Food Options, Opinions and Decisions (FOOD). This series seeks to integrate perspectives on consumer perceptions of food safety, nutrition and waste.