Dr Yeyi Liu
- Position: Associate Professor of Marketing
- Email: busyli@leeds.ac.uk
- Phone: +44(0)113 343 2625
- Location: G.11, Maurice Keyworth Building
- Website: LinkedIn | Googlescholar | Researchgate | ORCID
Profile
Dr Yeyi Liu is an Associate Professor of Marketing at Leeds University Business School.
Dr Liu's current research interests lie on the consumer-brand relationships, service innovation, technology and digital marketing, and various aspects of consumer behaviour. His research has been accepted for publication in international academic journals including Journal of Consumer Psychology, Journal of Service Research, and Industrial Marketing Management, and also been regularly presented at leading international academic conferences across the world.
Research interests
Consumer-Brand Relationships
Consumer Psychology
Service Innovation and Technology
Qualifications
- PhD Marketing, Imperial College London, UK
- MSc Management Science and Engineering, Xi'an Jiaotong University, China
Student education
Consumer Behaviour
Marketing Analytics
Research groups and institutes
- Global and Strategic Marketing Research Centre