Dr Magnus Hultman

Dr Magnus Hultman


Dr. Magnus Hultman is an Associate Professor of Marketing at Leeds University Business School, Director of Student Education of Marketing, and Deputy Director of the Global and Strategic Marketing Research Centre (GLOSMARC). He holds a BSc and an MSc in International Business and Economics in addition to a PhD in Industrial Marketing from Luleå University of Technology in Sweden. Prior to his current position, Dr. Hultman worked as a Lecturer at Luleå University of Technology and has also been involved in consultancy work for a number of local organisations on issues of marketing research and strategy. Before joining academia he worked in finance. Dr. Hultman's current research interests revolve around international marketing strategy issues, branding, various aspects of marketing communications, and supply chain management. His research has been published in internationally renowned academic journals such as Annals of Tourism Research, International Business Review, International Marketing Review, Journal of Business Research, Journal of International Marketing, Psychology and Marketing, and Tourism Management among others. His work is also regularly presented at leading international academic conferences across the world. Dr. Hultman has more than 10 years teaching experience and been invited to teach at several locations across Europe, Middle East, and Asia. He has taught at various levels including management development and executive training programmes. He is a multiple recipient of the Deans Award for Excellence in Teaching and his research is award winning including the 2019 S. Tamer Cavusgil Award for the most significant contribution to the advancement of the practice of international marketing management.


  • Director of Student Education for Marketing
  • Deputy Director for GLOSMARC

Research interests

International Marketing
Marketing Strategy
Marketing Communications
Tourism/Hospitality Marketing
Sports Marketing
Supply Chain Management


  • PhD Industrial Marketing, Luleå University of Technology, Sweden
  • MSc International Business and Economics, Luleå University of Technology, Sweden
  • BSc International Business and Economics, Luleå University of Technology, Sweden

Student education

Current teaching
Global Marketing (MSc)
Dissertation/Consultancy Project (MSc/MA)
Global Strategic Marketing (MA)

Past teaching
International Marketing (MA)
Marketing Strategy (MA)
Global Marketing and Export Management (MBA)
International Marketing (MSc)
Understanding your Discipline (PhD)
Research Methods (MSc/MA)
Global Marketing (MA)


Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers