Dr Magnus Hultman

Dr Magnus Hultman


Dr. Magnus Hultman is a Visiting Senior Research Fellow in Marketing at Leeds University Business School. Prior to this he worked at LUBS as an Associate Professor of Marketing, Director of Student Education, and Deputy Director of the Global and Strategic Marketing Research Centre (GLOSMARC). He holds a BSc and an MSc in International Business and Economics in addition to a PhD in Industrial Marketing from Luleå University of Technology in Sweden. Dr. Hultman has held academic positions in Sweden, UK, and Canada, and been involved in consultancy work for a number of local organisations on issues of marketing research and strategy. Before joining academia he worked in finance and accounting. Dr. Hultman's current research interests revolve around international marketing strategy issues, branding, various aspects of tourism and hospitality marketing, and supply chain management. His research has been published in internationally renowned academic journals such as Annals of Tourism Research, International Business Review, International Marketing Review, Journal of Business Research, Journal of International Marketing, Psychology and Marketing, and Tourism Management among others. His work is also regularly presented at leading international academic conferences across the world. Dr. Hultman has been invited to teach at several locations across Europe, North America, Middle East, and Asia. He has taught at various levels including management development and executive training programmes. He is a multiple recipient of the Deans Award for Excellence in Teaching and Supervisor of the Year. Dr. Hultman’s research is also award winning including the 2019 S. Tamer Cavusgil Award for the most significant contribution to the advancement of the practice of international marketing management.

Research interests

International Marketing
Marketing Strategy
Marketing Communications
Tourism/Hospitality Marketing
Sports Marketing
Supply Chain Management


  • PhD Industrial Marketing, Luleå University of Technology, Sweden
  • MSc International Business and Economics, Luleå University of Technology, Sweden
  • BSc International Business and Economics, Luleå University of Technology, Sweden

Student education

Past teaching

Global Marketing (MSc)
Dissertation/Consultancy Project (MSc/MA)
Global Strategic Marketing (MA)
International Marketing (MA)
Marketing Strategy (MA)
Global Marketing and Export Management (MBA)
International Marketing (MSc)
Understanding your Discipline (PhD)
Research Methods (MSc/MA)
Global Marketing (MA)


Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers