Dr Magnus Hultman

Dr Magnus Hultman

Profile

Dr. Magnus Hultman is an Associate Professor of Marketing at Leeds University Business School and Director of Student Education of Marketing and Deputy Director of the Global and Strategic Marketing Research Centre (GLOSMARC). He holds a BSc and an MSc in International Business and Economics in addition to a PhD in Industrial Marketing from Luleå University of Technology in Sweden. Prior to his current position, Dr. Hultman worked as a Lecturer at Luleå University of Technology and has also been involved in consultancy work for a number of local organisations on issues of marketing research and strategy. Before joining academia he worked in finance.Dr. Hultman's current research interests revolve around international marketing strategy issues, branding, various aspects of marketing communications, and supply chain management. His research has been published in internationally renowned academic journals such as International Business Review, International Marketing Review, Journal of Business Research, Journal of International Marketing, Psychology and Marketing, and Tourism Management among others. His work is also regularly presented at leading international academic conferences across the world. Dr. Hultman has been invited to teach at several locations across Europe, Middle East, and Asia, and taught at various levels including management development and executive training programmes. He is a multiple recipient of the Deans Award for Excellence in Teaching

Responsibilities

  • Director of Student Education for Marketing
  • Deputy Director for GLOSMARC

Research interests

International Marketing
Marketing Strategy
Marketing Communications
Branding
Tourism/Hospitality Marketing
Sports Marketing
Supply Chain Management

Qualifications

  • PhD Industrial Marketing, Luleå University of Technology, Sweden
  • MSc International Business and Economics, Luleå University of Technology, Sweden
  • BSc International Business and Economics, Luleå University of Technology, Sweden

Student education

Current teaching
Global Marketing (MSc/MA)
Research Methods (MSc/MA)
Global Strategic Marketing (MA)
Understanding your Discipline (PhD)

Past teaching
International Marketing (MA)
Marketing Strategy (MA)
Global Marketing and Export Management (MBA)
International Marketing (MSc)

 

Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers