Chong Yu

Chong Yu


Teaching experience

  • LUBS5478M Global Distribution and Supply Chains module, M.Sc. International Marketing Management (Teaching assistant)
  • Marketing Research Methods module, M.Sc. International Marketing Management, M.A. Advertising and Marketing, M.A. Corporate Communications and Public Relations (Guest speaker)
  • SPSS Sessions, M.Sc. International Marketing Management (Tutor)

Research interests

  • International marketing
  • Relationship marketing
  • Organisational psychology


  • BA (Hons) Events Management, University of Huddersfield, U.K.
  • MSc International Marketing Management, University of Leeds, U.K.

Research groups and institutes

  • Global and Strategic Marketing Research Centre