Chong Yu
- Email: bn14cy@leeds.ac.uk
- Thesis title: The roles of resource dependency and slack resources: implications for the challenge-hindrance framework in Headquarters-Subsidiary relationships
- Supervisors: Dr Najafi-Tavani, Ghasem Zaefarian, Professor Matthew Robson
Profile
Teaching experience
- LUBS5478M Global Distribution and Supply Chains module, M.Sc. International Marketing Management (Teaching assistant)
- Marketing Research Methods module, M.Sc. International Marketing Management, M.A. Advertising and Marketing, M.A. Corporate Communications and Public Relations (Guest speaker)
- SPSS Sessions, M.Sc. International Marketing Management (Tutor)
Research interests
- International marketing
- Relationship marketing
- Organisational psychology
Qualifications
- BA (Hons) Events Management, University of Huddersfield, U.K.
- MSc International Marketing Management, University of Leeds, U.K.
Research groups and institutes
- Global and Strategic Marketing Research Centre