Oluwaseun Olabode

Oluwaseun Olabode


Seun is a Doctoral Candidate at Leeds University Business School, University of Leeds, UK. She has an undergraduate degree in Marketing (First Class) from Covenant University, Nigeria (2012) and an MSc in Business and Management (Distinction) from the University of Leeds (2016). Her main research interests focus on innovation, organizational strategy, organizational capabilities, disruption and marketing management. She is currently sponsored by the Leeds Anniversary Research Scholarship.



BSc Marketing, Covenant University, Nigeria (First Class Honours)

MSc Research in Business and Management, University of Leeds, United Kingdom (Distinction)



Business School Partnership Awards: Postgraduate Researchers who Teach or Demonstrate – 2020

AMA-Sheth Doctoral Consortium Fellow – 2018

Best Graduating Student, Marketing, Covenant University – 2012

Best Marketing Student of the Year, National Institute of Marketing in Nigeria – 2012


Academic Experience

  • Tutor, Leeds University Business School, University of Leeds

  • Economics Tutor, Leeds International Study Center (Study Group), Leeds Beckett University.

  • Curriculum Developer, Study Group Limited

  • Research Fellow, Lagos Business School, Pan-Atlantic University, Nigeria.

  • Marketing Researcher, Leeds University Business School, International Business Division.

  • Peer Reviewer, International Marketing Review, Journal of African Business.

  • Module Assistant, LUBS 5427M Corporate Social Responsibility and Sustainability.

  • Module Assistant, LUBS 5449M Digital and Interactive Marketing.


Industry Experience

  • Marketing Manager, University of Lagos Holding company, Nigeria.

  • Brand Strategist and Account Planner, Touchstone Limited, Nigeria.

  • Marketing Executive / Assistant Brand Manager, MYPC Category, Arla Foods, United Kingdom.

  • Administrative Assistant, University of Leeds Alumni Office

  • Footsteps Fund Assistant, University of Leeds Alumni Office



Language for Marketing

Principles of Marketing

Fundamentals of Marketing

Introduction to Management

Introduction to Economics

Advanced Economics



Olabode O.E., Boso, N., Leonidou, C.N., Hultman, M. (2020). The Impact of Marketing Capabilities on Innovation in the face of Disruption. 2020 AMA Winter Academic Conference.

Olabode O.E., Boso, N., Leonidou, C.N., Hultman, M. (2019). The Impact of Disruption on Firm Innovation and Performance. AMA Global Marketing SIG Conference 2019.

Adegbile, O.E. (2015).  Intra-African Trade: The Nigerian Perspective. Proceedings of the 2015 Conference, Academy of International Business Sub-Saharan Africa.

Research interests

Innovation, Disruption, Marketing Strategy, Organizational Capabilities, Quantitative Marketing


  • Chartered Postgraduate Diploma in Marketing

Research groups and institutes

  • Global and Strategic Marketing Research Centre