Seun is a Doctoral Candidate at Leeds University Business School, University of Leeds, UK. She has an undergraduate degree in Marketing (First Class) from Covenant University, Nigeria (2012) and an MSc in Business and Management (Distinction) from the University of Leeds (2016). Her main research interests focus on innovation, organizational strategy, organizational capabilities, disruption and marketing management. She is currently sponsored by the Leeds Anniversary Research Scholarship.
BSc Marketing, Covenant University, Nigeria (First Class Honours)
MSc Research in Business and Management, University of Leeds, United Kingdom (Distinction)
Business School Partnership Awards: Postgraduate Researchers who Teach or Demonstrate – 2020
AMA-Sheth Doctoral Consortium Fellow – 2018
Best Graduating Student, Marketing, Covenant University – 2012
Best Marketing Student of the Year, National Institute of Marketing in Nigeria – 2012
Tutor, Leeds University Business School, University of Leeds
Economics Tutor, Leeds International Study Center (Study Group), Leeds Beckett University.
Curriculum Developer, Study Group Limited
Research Fellow, Lagos Business School, Pan-Atlantic University, Nigeria.
Marketing Researcher, Leeds University Business School, International Business Division.
Peer Reviewer, International Marketing Review, Journal of African Business.
Module Assistant, LUBS 5427M Corporate Social Responsibility and Sustainability.
Module Assistant, LUBS 5449M Digital and Interactive Marketing.
Marketing Manager, University of Lagos Holding company, Nigeria.
Brand Strategist and Account Planner, Touchstone Limited, Nigeria.
Marketing Executive / Assistant Brand Manager, MYPC Category, Arla Foods, United Kingdom.
Administrative Assistant, University of Leeds Alumni Office
Footsteps Fund Assistant, University of Leeds Alumni Office
Language for Marketing
Principles of Marketing
Fundamentals of Marketing
Introduction to Management
Introduction to Economics
Olabode O.E., Boso, N., Leonidou, C.N., Hultman, M. (2020). The Impact of Marketing Capabilities on Innovation in the face of Disruption. 2020 AMA Winter Academic Conference.
Olabode O.E., Boso, N., Leonidou, C.N., Hultman, M. (2019). The Impact of Disruption on Firm Innovation and Performance. AMA Global Marketing SIG Conference 2019.
Adegbile, O.E. (2015). Intra-African Trade: The Nigerian Perspective. Proceedings of the 2015 Conference, Academy of International Business Sub-Saharan Africa.
Innovation, Disruption, Marketing Strategy, Organizational Capabilities, Quantitative Marketing
- Chartered Postgraduate Diploma in Marketing
Research groups and institutes
- Global and Strategic Marketing Research Centre