News
Dr Sourindra Banerjee wins Excellence in Global Marketing Research Award
Working with Jaideep Prabhu and Rajesh Chandy, Dr Banerjee’s paper on ‘indirect learning’ abroad by firms in developing markets was named winner of the 2022 Excellence in Global Marketing Association.
Museums and cultural institutes: Corporate sponsorship and public confidence
In March, Museum-iD magazine published an article featuring Business School research on corporate sponsorship and public confidence.
MA Advertising and Design student wins opportunity to work with a Dragon
Olivia Duff (MA Advertising and Design), was part of the winning team at this year’s Two+Two Event, which sees students work alongside industry mentors from creative agencies on a live brief.
Board of Trustees appointment for Sally Chan
Senior Teaching Fellow in Marketing, Sally Chan, joins the History of Advertising Trust’s (HAT) Board of Trustees.
Dr Angela Carroll discusses celebrity endorsements on BBC Radio 4
On the 10th of January, Associate Professor of Marketing, Angela Carroll, spoke to historian Greg Jenneron BBC Radio 4 about the power of celebrity endorsement.