Anna Plotnikova

Anna Plotnikova



PhD in Innovation Management, University of Leeds (due in spring 2020).  

MSc,  Business Administration, Radboud University, The Netherlands.

BSc, Marketing, Peter the Great St.Petersburg Polytechnic University, Russia.


September 2016 - September 2019, Marie Sklodowska Curie Research Fellow in the Leeds University Business School

2010-2013 Project Manager at Profpoint, St.Petersburg, Russia, Project management in the area of marketing research (analysis of HR-problems).


Doctoral Colloquium 
Best Paper Awards 3rd Prize (Eurpopean Academy of Management, SIG Strategic Management, 2018)

PhD project proposal "How open strategy processes and practices emerge and develop within a large organization?" during the EURAM Doctoral Colloquium 2018 in Reykjavik

Research interests

My research interest lays in the area of strategy processes and practices, and specifically in understanding open strategy within large organisations. Open strategy can help organisations to find innovative solutions to complex problems of the dynamic business environment of today, by diving into a larger pool of ideas. However, open strategy is a complex and nuanced phenomenon which has to be managed carefully. Besides that, my interests include work of professional strategists and how pervasive digital technologies are influencing their work, skillset and roles within organizations. By being a part of the COINS project I had a great opportunity to examine real cases of open strategy and work with professional strategists in a large multinational organisation Ericsson AB.


Conference presentations:

AOM Specialized Conference on Big Data and Managing in a Digital Economy

Surrey, UK, April 18-20, 2018

Digitalization and Opening up the Strategy Making Process - A Longitudinal Study of Ericsson AB. Session: Strategy Development and Implementation in Digital Organizations


SMS Specialized Conference, Sharing Strategies for the Connected World

Oslo, Norway, June 7-9, 2018

Building and Orchestrating an Online Strategy Community Within Established Organization – a Longitudinal Case Study. Session: Collaboration and Problem Solving. Nomination for the best paper award.

EURAM 2018, CfP - Reykjavik 2018 Doctotral Colloquium

Reykjavik, Iceland, 17-19 June 2018

Presentation of the thesis at Doctoral Colloquium "How open strategy processes and practices emerge and develop within a large organization?". 3rd prize for the best paper

AOM 2018, SAP Doctoral & Early Career Program 2018

Chicago, USA, 10 August, 2018

Research project: “How open strategy processes and practices emerge and develop within a large organization?”

SMS Annual Conference 2018, Strategies in the Era of De-Globalization,

Paris, France, September 22-25, 2018

Influencing Strategy Process by Orchestrating an Online Community. Session: Collaborative Strategy-Making: Participation, Inclusion, and Influencing

PROS Conference 2019

Crete, Greece, 19-22 June 2019

The changing role of professional strategists in the era of digital transformation

EGOS 2019 Enlightening the Future: The Challenge for Organizations

Edinburgh, UK,

July 4–6, 2019

The process of open strategy orchestration in established hierarchical organization

AOM 2019, Understanding the Inclusive Organization

Boston, Massachusetts, August 9-13, 2019

The integration of greater inclusivity in strategy-making through the orchestration activities of strategy professionals


Research groups and institutes

  • Centre for Technology Innovation and Engagement