News

  • Advertising Module Challenge

    ‘Cheshire Puss’ Alice asked, ‘how does one make something boring interesting?’

    The above is a good question that's often asked in advertising and...

  • Annual ECR Europe Forum, Brussels, 9-10 May 2012

    Dr Aris Theotokis invited speak at ECR Europe Forum

    Dr Aris Theotokis was an invited speaker at the Annual ECR Europe Forum, Brussels, 9-10 May 2012

    ECR stands for "Efficient Consumer Response". ECR...

  • Team photograph, LUBS Marketing Football Cup 2012

    Marketing Football Cup 2012

    The marketing division has recently organised “The First Official LUBS Marketing Football Cup” between marketing staff and students from the three...

  • GLOSMARC Website launched

    March saw the launch of the Global and Strategic marketing Research Centre (GLOSMARC) website a new research group in the marketing division within...