An established and esteemed centre of excellence for scholarly research work
Our supportive research environment and range of collaborative projects and activities serve to elevate members’ research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field.
We specialise in the following spheres
- Global and Strategic Marketing
- Consumer Behaviour, Branding and Communications
To learn more about our research and these areas, please explore our research activity page as well as those of our staff members.
Study with us
We consider doctoral students to be an integral part of our activities and the development of the Division. We believe in guiding doctoral students’ scholarly research and, in turn, shaping their careers. Our research environment actively encourages student participation in joint research, conference presentations and journal publications.
Our Division, along with the School, has made appropriate provisions for the research environment by organising frequent research seminars that include student presentations as well as guest presentations by leading academics in the general marketing field.
To learn more about studying with our marketing academics, please visit our research degree pages.
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Reputation is no longer an intangible asset and communications professionals are expected to demonstrate that what they do brings tangible benefits. Organisations are inundated on...Find out more
Global and Strategic Marketing Research Centre (GLOSMARC) will be hosting a marketing research event at Leeds University Business School.Find out more
News View all news
The Marketing Football Challenge took place at the Edge Sport Centre outdoor pitch, University of...Read more
Global and Strategic Marketing Research Centre (GLOSMARC) hosted a Marketing Research Event at Leeds...Read more
The purpose of the “Services Supporter” competition is to contribute to the fulfilment of the...Read more